10 tips for choosing foundation

Popular vote - which brand offers the best foundation?
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Estee Lauder

Max Factor

Maybelline

Dior

Clinique

Bobby Brown

Lancome

Bourjois

Total voted: 33

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The first thing you need to start choosing your ideal foundation is the texture. The convenience of applying a cosmetic product, its safety for the skin and durability depend on it. The following types of tonal foundations are on sale:

Cream camouflage

Dense foundation, consisting of pigments, waxes and silicone additives. It has an excellent masking ability, so these foundations are suitable for girls with problematic facial skin. They "erase" scars, pigmentation, birthmarks, acne and other dermatological defects. As for the cons, camouflages are difficult to apply, but they are very durable and are guaranteed to last more than 24 hours.

Liquid Foundation

Traditional tonal creams, which have a huge plus over other textures, are that the liquid base is carefully applied to any type of skin, does not crumble and does not leave visible transitions (of course, subject to the correct selection of shade). The more coloring pigments are included in its composition, the thicker and heavier the product is in consistency.

Foundation mousse

If you are looking for a weightless and airy texture of a cream, then mousse is the best choice. It remarkably evens out the relief of the skin, but its masking abilities are minimal. Mousse absolutely does not clog into wrinkles and does not create a film effect. There are no additional components (for example, silicones) in its composition, and therefore such lightness is achieved. Foundation mousse is the perfect choice for girls with clear skin who need to simply even out their tone, and not hide acne, moles and other imperfections.

Cream fluid

If you prefer natural makeup, then a tone moisturizer will help maintain the nude style. It is created on the basis of actively nourishing ingredients, so it is suitable for owners of dry, delicate and sensitive skin. We recommend choosing it for daily use in the hot season. The only minus of the fluid cream is the minimum camouflage ability. A tonal moisturizer will not work for you if your face has rashes, redness, or peeling.

Foundation sticks

If you're looking for the best concealer but don't want to use too much camouflage, look no further than the Compact Stick. It is great for problem skin, but not for permanent use. The stick contains a large amount of fatty components that clog into the pores and do not allow them to "breathe".

Cream powder

The favorite cosmetic product of many girls, used to even out skin tone and mask minor imperfections. Keep in mind that the powder crumbles quickly, but it has no other flaws. The composition of the product includes absorbent substances that absorb secreted sebum. An excellent choice for light day makeup.

The shade of the foundation is always indicated on the package in the form of a combination of numbers (for example, 01, 02, etc.) or markings. There are the following notes:

• fair - very light
• light - light,
• medium - medium,
• tan - dark.

For girls whose skin has a beige tint, it is better to focus on light foundations with a pinkish or slightly yellowish tone. If you have an almost white face, then pick up an ivory cream, and use denser correctors to mask imperfections. For owners of dark olive skin, we recommend buying beige-colored cosmetic products and the same powder.

The next important criterion that is important to consider when choosing a foundation is your skin type. There are no universal cosmetics, so when buying, you need to proceed from your individual characteristics.

For dry skin

Your ideal choice is foundations labeled "hydrating", "moisturizing" or "radiant". They contain elements that provide deep nutrition and hydration.By the way, for dry skin, in addition to the usual liquid foundation, cream powder is suitable, which is easy to apply and absolutely does not dry out.

For oily skin

Look for oil-free (“oil-free”), oil control (“control shine”) or matte (“matte”) marks on the packaging of a cosmetic product. It’s great if natural extracts are included in the foundation, but we recommend avoiding oils and oily bases. Best textures: fluid, cushion or stick.

For mixed skin

Finding the right approach for combination skin is the hardest part. Choose a foundation that will simultaneously have a weightless structure, but at the same time leave a moisturizing or matting effect. Give up oil-based creams, the best solution is cushion. However, keep in mind that such products are characterized by weak resistance, so you will have to carry them with you in a cosmetic bag.

For problem skin

To mask imperfections, choose creams with high overlapping power. However, the tonalnik should not be too dense, otherwise it will clog into the pores. When buying, see if there is an SPF filter that protects the skin from the negative effects of ultraviolet radiation. Look for creams labeled "non-comedogenic" or "hypoallergenic."

The foundation can not only be conveniently applied, easy to shade and well mask the imperfections of your skin. What else can he be?

Moisturizing

Many foundations contain nutrients recommended for aging skin. This foundation will easily hide peeling, redness and even wrinkles, while vitamin E and rich mineral oils will take care of your face throughout the day.

Sunscreen

For owners of very light or sensitive skin, tonal foundations with an SPF filter are perfect, and its indicator can be either 15 or 35. Use this cream not only on summer days, but also in cloudy autumn weather, since our skin is at any time of the year exposed to the negative effects of sunlight.

masking

On sale are tonal products with various masking abilities. Most products hide about 60% of imperfections, but you can find those that give a stronger effect. With their help, it will be possible to mask not only acne, rashes or other redness, but also tattoos. Keep in mind that very dense tonal foundations will have to be applied not only to the face, but also to the neck in order to hide the transition.

How foundation looks on your face depends on its finish. On sale is found:

Mattifying agent

A real find for those who do not know how to deal with oily sheen. Foundation with a mattifying effect allows you to get a perfectly even foundation, the durability of which reaches 12 or more hours. The composition of such products includes absorbent substances that absorb excess subcutaneous fat. To apply matte creams, be sure to use a sponge or sponge.

With reflective particles

The best solution for soft daytime makeup. The tonal base with reflective particles looks great on the face, creating a fairly dense coating. The main thing is to test such a cream so that your face does not look too shiny later. If you neglected this rule, then before applying, combine a matte and reflective agent.

When buying foundation, make sure you know how and with what to apply it. If you have clean skin without obvious imperfections, then you can distribute the fluid with your fingers, and then correct the obvious transitions with a special pad.

Another thing is dense tonal foundations (sticks, camouflages, etc.), they are recommended to be applied with a special brush. It should be small in size and have a dense packing of natural or artificial pile, otherwise it will not be possible to carefully distribute the cream.

Foundation powders are applied using the sponge that comes with the kit. However, it leaves a very dense layer on the skin, so we recommend choosing a fluffy brush in advance, preferably from synthetic bristles.

Unfortunately, when buying a tonal foundation, many girls do not pay attention to its composition. However, this is one of the key criteria for choosing the right cosmetic product. For example, it is not recommended to buy foundation creams, the composition of which is more than 50% silicone. They will clog into the pores of the skin, hindering the functioning of cells and preventing the free circulation of air.

Your choice of tonal foundations containing:

• hyaluronic acid,
• collagen derivatives,
• vitamins A, E and C,
• peptides,
• plant extracts,
• oils.

Be sure to consider the individual characteristics of your body: allergic reactions or intolerance to individual components.

To choose the right foundation for everyday use, follow a few helpful tips. First, choose at least 3 shades of the future foundation that match in color and texture, and then decide between them.

Second, apply the product to different areas. Do not test it on the wrist, this is a common mistake women make when choosing. Try applying foundation to one side of your face, leaving the other side untouched so you can compare before and after.

Thirdly, change the usual cream twice a year. In the summer, apply light and weightless structures that are almost not felt on the skin. In winter, the tone of the face becomes lighter, as the tan disappears, and therefore it is necessary to change the color of the foundation.

The palette of foundation creams is represented by a huge number of categories: from budget to luxury. The cost of the basics starts from 150 rubles. and reaches 10,000 rubles. and higher. The price of a foundation is not a key guideline when choosing it. The main thing is that it suits you in color and texture. However, the more expensive the product, the longer it stays on the face, hides imperfections better and is easier to apply.

Foundations from Russian and foreign manufacturers are on sale, while some cosmetic brands have been operating for over a hundred years. Customers have formed a special confidence in the products of these firms.

Top Producers:

• estee Lauder,
• Max Factor,
• Maybelline
• dior,
• clinic,
• bobby brown,
• lancome,
• Bourjois.

Remember that the right foundation is the key to your perfect makeup!