90% of the expressiveness of your eyes depends on the right mascara. When buying it, it is important to consider not only the texture of the product, the effect and the built-in brush, but also the features of your cilia. We have studied the reviews of girls and are ready to tell you how to choose the right mascara so that your look is even more expressive and attractive.
1. Effect
Volumizing, curling and lengthening mascaras
The first thing we recommend starting with the choice of mascara for the eyes is the effect. What result do you want to get when applying? Here's what you need to focus on when choosing this tool.
Mascara types:
Volumetric
An ideal assistant for girls with sparse and short eyelashes. It allows you to open your eyes as much as possible and make it more expressive. The volumetric mascara contains silicone additives and wax, which leave an imperceptible and almost imperceptible film on the cilia. In stores, look for it marked "Volume".
Curling
Its purpose is to curl and curl your eyelashes to give your look a unique charm. The curling mascara contains keratin and resins that slightly tighten the hairs.Suitable for any length of lashes.
Lengthening
It has a light texture, so it easily falls on the eyelashes, making them longer. Lengthening mascaras are labeled "length" or "extend" on the packaging. Elongation is provided by the inclusion of special fibers: silk and nylon.
2. brush
Types and features of brushes
Mascara with the right brush is easy to apply, lengthens your lashes and makes them truly voluminous, and most importantly, does not leave lumps. Brushes differ in shape and the material from which they are made. We recommend choosing brushes made of pile or rubber, they paint over each eyelash. Plastic brushes are found only in budget mascaras and are unlikely to allow you to achieve the desired result from the application.
Types of brushes:
Universal
Classic straight brushes allow you to emphasize the naturalness of your cilia. The universal brush provides full staining: from roots to ends. High-quality straight brushes made of natural or synthetic bristles allow you to independently determine the density and length of the cilia by applying additional layers.
oval
If you are looking for a volumizing and shaping mascara, then this is the best option. Oval brushes are suitable for girls with sparse eyelashes. With their help, you can create a real "doll" look. The longer your lashes, the larger the brush should be. This guarantees perfect coloring of each hair.
curved
For daytime makeup, a mascara with a slight twisting effect will be an excellent choice. It has a curved applicator that evenly stains and gently bends the cilia. Makeup looks as natural as possible.Mascaras with a highly curved brush curl the lashes better and are usually used to create a seductive look.
With versatile villi
Curved, oval or straight applicators with villi that are directed in different directions are a real salvation for owners of naughty cilia. Such mascara will instantly bring them back to normal: comb, fix and paint over.
conical
The double helix brush reproduces the shape of the cilia in detail, so it is used to separate and scroll each hair. The brushes can vary in length as well as the diameter of the cone, so when choosing, consider the characteristics of your own eyelashes.
flat
It is made of silicone and has a relatively small amount of villi. An excellent solution if you need to instantly create volume and give the cilia a rich black tint. A flat brush is used in the technique of "printing" ink to create a spectacular make-up.
3. your eyelashes
We take into account the individual characteristics of the cilia
Each girl has special eyelashes. They may vary in length, volume and color. We know how to choose the right mascara that will become your best assistant in creating an expressive look.
If you are the owner:
rare eyelashes
These grow at a distance of 1 mm or more from each other, so only voluminous mascara with an oval brush is suitable for them. Its base is thick, and the hairs are short, because of which your cilia will visually appear more voluminous. We recommend brushing closer to the roots so that the mascara droplets fill the distance between them.
straight lashes
They stick out forward, and sometimes even down, giving the look an unnecessary heaviness. To deal with straight lashes, choose a loose mascara with a liquid texture. Before applying, use a curler to twist them and facilitate further staining, as well as lengthening.
long eyelashes
Your choice is a curling mascara with a slightly curved applicator. It will emphasize the natural beauty of your eyelashes, make them more voluminous and slightly twist. To get the effect of cat's eyes, we recommend tilting the brush towards the temple when staining.
Damaged eyelashes
Thin, dull and constantly breaking? The ideal solution is mascara containing nourishing oils, vitamins and minerals. It aligns the eyelashes along the entire length, without having a negative impact even with prolonged wear. Not the best option for festive or evening make-up, since coloring pigments are usually not added to such mascaras.
Black eyelashes
Dark is already great, but if you have tanned or just dark skin, then focusing on the cilia is not as easy as it seems. Mascara with an oval brush or V-shaped bristles will help you. They perfectly lift and color the eyelashes. The main thing is to apply no more than three layers, otherwise you will get not a seductive look, but “spider legs”.
short eyelashes
Are the hairs less than 7 mm long? Look for mascaras with a spherical brush that instantly curls and lengthens lashes. When applying, we recommend holding the brush not straight, but at an angle of 45 degrees.
4. Color
Deciding on a shade of mascara
Classic black is a trendy option for any look, regardless of the time of day and the chosen clothes.If you like original and unusual makeup, then pay attention to blue mascaras.
Owners of blond hair can safely experiment with a brown or graphite shade. We recommend choosing bright red, orange, yellow and green mascaras only for themed events or style photo shoots.
5. Hypoallergenic
Expressive look without allergiesHypoallergenic mascara is the perfect choice for girls with sensitive eyes and lashes. It does not contain chemical components, with the exception of coloring pigments, therefore it is not capable of causing an allergic reaction.
Many hypoallergenic mascaras do not have color, but they contain a lot of vitamins, nourishing and strengthening substances. Usually they are applied at night, and while you are resting, they have an excellent healing effect.
6. Water resistance
How is water resistance determined?Waterproof mascara perfectly tolerates wet weather conditions, while maintaining the shape and color of the painted eyelashes. However, from more water, it can leak, and then all makeup will be ruined. It is easy to wash off, just arm yourself with your favorite face wash and water.
Another thing is waterproof mascara. As the name implies, it is simply impossible to wash it off with water. After applying it to your eyelashes, you can safely go to the pool, go diving, etc. To remove such mascara, you must use micellar water or other special products.
7. Compound
What should be the ideal mascara composition?Mascara that stays on your lashes all day should be 100% safe. We recommend choosing products marked "hypoallergenic" to avoid the occurrence of allergic reactions.
High-quality and safe mascara consists of the following components:
- water,
- wax,
- coloring pigments,
- rubber
- flavored additives, etc.
If the chosen mascara contains castor oil, fortified additives or melanin, then in addition to an excellent aesthetic result, it will strengthen your cilia and help restore their structure.
8. Consistency and flavor
Texture and other properties of inkHigh-quality mascara and eyebrows do not leave lumps, so it cannot be completely liquid or, on the contrary, very dense. Otherwise, the agent will remain with the entire mass on the applicator. Of course, at the same time, you can forget about beautiful and neat cilia.
You can’t open mascara before buying, but if there are testers in the store, be sure to check how they smell. If the aroma is sharp and even repulsive, then refuse such an acquisition. Most likely, the mascara was produced in violation of technology.
Do not forget that you need to change the mascara every 6 months, despite the expiration date indicated on the package. After six months of constant use, the texture changes: it becomes denser, dry and uncomfortable to apply.
9. Place of purchase
We tell you where you can buy mascara without fearNever take cosmetics, especially for the eyes, at dubious points: stalls on the street, underground passages, etc. Do not fall for the tricks of sellers and their tempting offers to buy mascaras of famous brands at a low price. You will 100% get a gross fake, which can also harm your health.
We recommend choosing mascaras and eyebrows in specialized chain stores or cosmetic departments in large shopping centers. They value their reputation, so the likelihood of buying a fake is excluded.
Another selection criterion is packaging. This is the face of the brand, and therefore we advise you to carefully study it before buying. The packaging always indicates the name of the company, the volume of the bottle, the composition of the product and its expiration date. If the pack does not inspire confidence in you, it is better to refuse such a purchase.
10. Price and manufacturer
Which brand offers the best mascaras?
The cost of carcasses starts from 80 rubles. and reaches 12,000 rubles. and higher. By the way, buy a quality cosmetic product for 100-350 rubles. can. Judging by the reviews, many trusted brands offer such mascaras: Eveline Cosmetics, Vivienne Sabo, etc.
If naturalness, safety and quality are a priority for you, then choose carcasses, the cost of which varies from 500 to 2,500 rubles. Above are only professional and exclusive products for eyelashes and eyebrows, the undeniable advantage of which is the safety and ease of application.
Brands offering the best mascaras (according to customer reviews):
- Maybelline
- Max Factor,
- L'Oreal Paris,
- MAC,
- DIVAGE,
Remember that the right mascara is an opportunity to make your look even more expressive and spectacular.
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