Top 12 Makeup Brands

Among the variety of brands offering color cosmetics in different price categories, it is sometimes difficult to choose the best brand. We analyzed the reviews and popularity of cosmetic products and prepared a rating of the best brands of decorative cosmetics, including both budget and luxury brands.

The best brands of decorative cosmetics in the mass market category

Available in every sense, cosmetics from the mass market is the leader in the sale of decorative products. The packaging of such products is more modest, and you will not find particularly rare ingredients in the composition. Despite this, among mass production it is quite possible to find reliable brands that will please customers with an optimal price-quality ratio. Basically, these are large concerns that have their own factory facilities, the products of which are constantly checked for compliance with all international standards.

4 Faberlic


Optimal combination of price and quality
Country: Russia
Rating (2022): 4.7

The Russian company Faberlic produces original cosmetics, which can be attributed to the budget category. The company was founded in 1997. At first, its products were oriented only to the domestic market and went to customers under the name "Russian Line".Over time, the range of goods increased significantly, which made it possible to establish trade relations with foreign partners, and in 2001 the management decided to change the logo to a more neutral one. A special pride of the brand is the line of oxygen cosmetics, developed jointly with the Japanese laboratory Nikko-Chemical. The revolutionary formula made it possible to significantly increase the sun protection factor of make-up products and activate the regeneration of the skin to get rid of minor defects and the first wrinkles. All brand products are produced in Russia, which helps to significantly reduce the cost of products, making Faberlic the best brand in terms of price-quality ratio.

The decorative collection of TM is very extensive and is represented by make-up products for eyes, lips, face and nails. Faberlic varnishes are often used by professional craftsmen in their work, noting their uniform structure, durability and large color palette. Updated series “Secret of style. Best Scenario” is a great example of quality coverage for little money. The developers promise that the new varnish technology will allow the manicure to last up to 7 days, and the ease of application makes it the best option for working at home. The volume of the bottle is 9 ml.

3 Maybelline


The best mascara manufacturer
Country: USA
Rating (2022): 4.8

The birthplace of the famous brand is the USA, the city of New York. It was there that in 1915 the pharmacist Thomas Williams developed a recipe for the original carcass based on coal dust and petroleum jelly. It was a gift for his beloved sister Mabel, whose name later became the name of the trademark.Since then, production has reached the international level, its range includes dozens of items, however, persistent and high-quality eyelash paint has remained the main "calling card" of the company. Maybelline cosmetics can be purchased in 95 countries around the world, and the company's advertising faces are such world stars as Christy Turlington, Adriana Lima, Miranda Kerr and other representatives of the modeling business.

Today, there are several types of mascara on sale, the most popular of which are:

  • The Colossal Big Shot - with a wavy brush that eliminates weight and clumps;
  • Falsies Angel - due to its thick consistency, when applied, it creates a complete imitation of the effect of false eyelashes;
  • Lash Sensational - specially designed for thin and weak eyelashes to make them more lush and expressive eyes from the first application.

Also, the legendary Volume Express series does not lose its popularity - the famous classic from Maybelline, capable, according to the manufacturer, to give a triple volume with just one stroke of the brush. The mascara contains jojoba oil, which strengthens the eyelash shaft from the inside. The average cost of a product is about 300 rubles.

2 Lumene


Cosmetics based on plants of the North
Country: Finland
Rating (2022): 4.9

The brand got its poetic name in honor of a picturesque lake with crystal clear water, located on the territory of one of the Finnish communities. It is the charm of Scandinavian nature, its severity and, at the same time, exquisite naturalness that inspire the company's developers to this day.Infused with the idea of ​​natural aesthetics, Lumene produces only the highest quality and environmentally friendly products for female beauty and youth. All brand products are developed, tested and manufactured in Finnish laboratories and factories, which allows you to control every stage of the production of any product. Lumene cosmetics is an optimal combination of valuable extracts of plants growing in the northern region with innovative technologies that one of the most progressive countries in the world is so famous for.

All decorative cosmetics of the brand have excellent caring qualities, as it contains many natural ingredients. For example, the popular Matte Skin Perfection Oil-Free Foundation matte foundation based on arctic cranberries not only masks minor imperfections, but also perfectly nourishes and tightens the epidermis, because the northern berry is a rich source of natural antioxidants. The cream is part of the LUMENE MATTE collection and is available in six natural shades. Recommended for use by owners of oily and combination skin. The price for a 30 ml tube is just over 1000 rubles.

1 L'Oreal Paris


Most Popular Brand
Country: France
Rating (2022): 5.0

L'Oreal Paris is the own brand of the French mega corporation L'Oreal. This is perhaps the best brand of decorative cosmetics that can be easily purchased in domestic stores. The world market leader in beauty products originates from a small family business founded by enthusiastic chemist Eugène Schueller.In love with the beauty of his wife, a young man developed the first synthetic dye that did not spoil the structure of the hair, keeping the curls alive and shiny. From this "home" experience, the history of the development of the most recognizable cosmetics brand in the world began. Hundreds of products are now produced under the L'Oreal Paris logo, including makeup products, creams and coloring preparations.

One of the most popular products of this brand is the legendary Color Riche lipstick line. The basic palette includes more than 30 different shades for every taste and type of appearance - from rich bright to neutral nude. And for those who like to change their image often, the brand has released a whole palette, which contains 6 of the most relevant colors. Lipstick from L'Oreal Paris has earned the maximum number of positive ratings in surveys on the Internet. In their reviews, women especially note its durability, compliance with the declared color, ease of application and pronounced caring effect. The average cost of one tube of funds depends on the place of sale, but generally does not exceed 600 rubles.

Top luxury make-up brands

Luxury category cosmetics pleases customers with both their quality content and external perfection. Pleasant to the eye jars and tubes in elegant packages adorn the best showcases of fashionable boutiques and shops. In the production of elite beauty products, exclusive formulas and in-house developments are used, and for its promotion, marketers involve world stars of the first magnitude. All this forms a certain halo of luxurious life, which every woman wants to touch.We have selected some of the most popular premium beauty brands that most of us can afford.

4 Estee Lauder


A revolutionary approach to product promotion
Country: Italy
Rating (2022): 4.8

The American company Estee Lauder, created by the youngest daughter of immigrants from Eastern Europe, has become world famous thanks to the irrepressible energy and creative imagination of its owner, Josephine Esther Mentzer (married Lauder). It was Este who suggested using makeup samples so that any woman could make sure that the chosen color, texture or fragrance suits her. Thanks to such an unusual approach at that time, the salons in which the company's products were offered quickly became popular among the population, and began to bring in the income necessary for further development. Another extravagant way to acquaint customers with the goods of their own brand were the presentations with which Lauder traveled literally throughout the United States. As a result of such vigorous activity, today the Estee Lauder brand is known in 130 countries around the world. And the business is still family-owned - after the death of the founder, the company is run by her son Leonard.

Gift sets that can be ordered on the official website of the manufacturer are especially loved by our customers. These are sets of decorative cosmetics, assembled from several popular beauty products of different series and collections. The biggest advantage of such a product is a significant difference in price compared to buying each item separately.So, for example, a chic Kendall’s It List set, which includes matte lipstick, mascara, compact powder, eyebrow pencil and blush, can be purchased with a savings of almost 8,000 rubles.

3 Armani


Universal cosmetics for amateurs and professionals
Country: Italy
Rating (2022): 4.8

The ancestor of fashion of the twentieth century, as the great fashion designer Giorgio Armani is commonly called, was talented in everything that his creative thought and industrious hands touched. The company, founded in 1975 with close friend Sergio Galeotti, has grown from a small tailoring company to one of the largest manufacturers in the fashion industry. Now, under the Armani brand, not only clothes are offered for sale, but also everything that is needed to create a complete stylish look, including accessories and make-up products. Decorative cosmetics is represented by the Armani Cosmetics collection (launched in 2000), which includes all makeup products and is the luxury division of L'Oreal.

All brand products are incredibly easy to use. Due to its delicate texture and a large number of different shades and shapes, cosmetics are especially popular with both ordinary women and professional makeup stylists, because with its help you can easily choose the intensity of coverage and place the desired accents for a more seductive result. Giorgio Armani Eyes To Kill Mascara, unsurpassed in its effect, has been one of the bestsellers for several years now.Reviews about this product are entirely positive - according to customers, the mascara perfectly separates and stains the eyelashes, gives maximum length and volume from the first application, is economically consumed and does not irritate the sensitive skin of the eyelids and mucous membranes. The volume of the case with paint is 6.5 ml, the price is approximately 2,500 rubles.

2 Christian Dior


Luxury make-up with a varied color palette
Country: France
Rating (2022): 4.9

Few women have not heard of the famous perfumes produced by TM Christian Dior. Elegant, sophisticated fragrances have long been the "showcase" of the cult brand. But no less famous and in demand is decorative cosmetics from an elite French fashion house. The first lipstick under the Dior logo went on sale in 1955, the first nail polish appeared in 1961, and starting in 1966, the range of makeup products formed a full-fledged collection, which was separated into a separate production line. Christian Dior luxury cosmetics are distinguished not only by first-class quality and stylish design. Almost all beauty products of the manufacturer are ranked depending on the season.

The most popular lines include:

  • Dior Vernis - a series of resistant manicure coatings with a glossy effect;
  • Dior Rouge - a magnificent collection of lipsticks with more than 35 seductive shades;
  • Dior Show Mascara - professional mascara in 3 main colors (black, blue and brown);
  • Diorskin Nude - delicate matting products in the form of loose foundation powder and airy serum.

Speaking about Dior cosmetics, women always note the high quality, uniqueness of the color palette, durability and gentle care of decorative preparations. The shortcomings most often include the high cost of products (which, however, is normal for goods of this level) and a large number of fakes sold under the legendary brand.

1 Chanel


The best selection of classics and current novelties
Country: France
Rating (2022): 5.0

Chanel cosmetics are not just make-up products. These are genuine luxury items that can instantly indicate the high status, good taste and financial well-being of their owner. The brand was created by the unique Coco Chanel - a small and fragile woman who was able to create a real revolution in the fashion industry. The first Chanel boutique was opened in 1913. Today, more than 147 stores selling luxury clothing, cosmetics and perfumes of this brand successfully operate in the world. In Russia, a representative office of the eminent company has existed since 2002, and since 2006 Chanel products can be purchased at official retail outlets.

Despite all their regalia and recognized authority, the company's developers are trying to constantly update the collection of decorative beauty products - Chanel cosmetics always comply with all fashion trends and even manage to be one step ahead. One of the new products that Russian women have managed to fall in love with is the PALETTE ESSENTIELLE ÉTÉ face sculpting kit. This is a summer version of a similar product, which includes a highlighter and blush for cheekbones and lips with a delicate creamy texture.With this versatile tool, you can quickly update your makeup or create a completely new look, leaving your skin fresh, radiant and renewed. You can buy a kit only on major sites of premium cosmetics and perfumes. The price for a small box is about 5,000 rubles.

The best brands of professional color cosmetics

Professional cosmetics are the most effective products that make-up artists and stylists use in their work to create unique images of models, film actresses and famous TV personalities. You can’t buy salon products in ordinary stores; they can only be purchased from cosmetologists themselves. It is often not recommended to use such products due to their high activity, however, if you need to look stunning, prof. means - an excellent choice to quickly and effectively transform your appearance.

4 M.A.C.


Canadian brand recognized worldwide
Country: Canada
Rating (2022): 4.7

M.A.C or Makeup Art Cosmetics was launched in Canada in 1984. It was created by a make-up artist and a beauty salon owner who saw a shortage in the market of high-quality decorative cosmetics that would be suitable for professional use. A few years later, the company became part of the Estée Lauder Companies, which became a new step in its development. The popularity of the brand had a hand in the singer Madonna, who used red matte lipstick from M.A.C. during one of the shoots.

Currently, the assortment includes more than 2500 items, among which there are both decorative cosmetics and facial care products, as well as accessories.The cost of most is not budgetary, but you can’t call it sky-high either. In Russia, brand products have been sold since 2005, they are quite popular among professional stylists, receiving high marks in reviews.

3 Inglot


The best range of products
Country: Poland
Rating (2022): 4.8

The European brand of professional cosmetics Inglot appeared in Poland in 1983. Its founder was Wojtek Inglot, a chemist by education, who relied on the creation of truly high-quality decorative cosmetics intended for use by make-up artists and stylists. The brand strives to use innovations, is not afraid of bold experiments, tries to produce products with care not only for beauty, but also for health. The range includes hundreds of items. More than 400 products are produced for lips alone, and about 650 for the eyes.

Inglot brand cosmetics are represented all over the world, being sold in at least 70 countries, including Russia. Makeup artists choose it for its impeccable quality, which is in optimal proportion to the cost, a large selection of shades that open up unlimited possibilities for experimentation. You can also buy brand products for home use, but not everywhere they are on sale.

2 NYX Professional


The best prof. cosmetics for home use
Country: USA
Rating (2022): 4.9

One of the youngest brands in our rating, which appeared at the turn of the 20th and 21st centuries, and since then has not stopped winning fans both among professional makeup artists and in the society of ordinary customers.The brand's products are designed primarily for a youth audience - bright colors, bold combinations and easily recognizable design cannot leave indifferent any stylish girl who tries to keep up with fashion trends. Gorgeous lip glosses, cutting-edge nail polish shades, primers, a huge selection of eye shadow and blush colors, and many other beauty products make up the rich NYX range. Russian women are happy to purchase brand products, because they are presented not only in specialized stores, but are also sold on most online sites of large cosmetic markets.

Liquid lipstick-cream SOFT MATTE LIP CREAM is one of the most popular products from the prof. makeup products from NYX Professional. This is a real legend that has already managed to conquer many women's hearts around the world. The palette consists of 30 shades, among which everyone will find their ideal option. The soft texture based on beeswax smooths out any unevenness, and the matte finish gives the lips a natural seductiveness and charm. Lipstick is sold in small bottles, equipped with a convenient sponge for more even application. Price - up to 500 rubles.

1 Kryolan


The number one brand for professional makeup
Country: Germany
Rating (2022): 5.0

Initially, Kryolan (founded in 1945) was focused only on the production of high-quality and durable theatrical makeup.However, the idea found such a warm response from users that the creators of the trademark Arnold Langer and Heinz Krause decided to go beyond the stage art and began to sell their products in the fashion industry, cinema, television, body and face art, as well as in shows of various levels. According to makeup artists around the world, today the products of this brand are the best in all respects. The high quality of raw materials tested in our own research center, modern technologies and the constant search for new solutions guarantee the perfect result from the use of Kryolan products. This prof. cosmetics can be found in the beauty salons of every major city - thanks to the widest range of shades, it will not be difficult for the master to choose the perfect makeup for representatives of any race with different skin types.

In addition to make-up products, the German brand is famous for the production of professional brushes for makeup artists. The condition of these tools directly affects the effect of the work done, so Kryolan brushes made of artificial and natural hair are made with the utmost care and attention to every detail. Despite their excellent quality and functionality, brushes have a quite budgetary cost, which is why they are in high demand even among novice stylists. The average price depends on the material and size of the product, but rarely exceeds 1000 rubles. for a unit.

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Attention! The above information is not a buying guide. For any advice, you should contact the experts!

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