Top 10 Online Jewelry Stores
Name of shop | Range | Delivery | Ease of navigation | Payment method | Product description | Special offers and promotions | Total score |
SUNLIGHT
| 5++ | 5 | 5 | 5 | 5 | 5+ | 5.0 |
Diamond
| 5+ | 5 | 4 | 5 | 5 | 5+ | 5.0 |
Tous
| 5+ | 5 | 5 | 4 | 5 | 5 | 4.9 |
SOKOLOV JEWELRY
| 5 | 4 | 5 | 5 | 5 | 4 | 4.9 |
Moscow Jewelry Factory | 5 | 5 | 5 | 4 | 4 | 5 | 4.8 |
Pandora
| 4 | 5 | 5 | 5 | 4 | 5 | 4.8 |
silver bird
| 5 | 5 | 5 | 4 | 3 | 5 | 4.7 |
Almaz-Holding
| 5++ | 4 | 4 | 4 | 4 | 5 | 4.7 |
Sky in diamonds
| 5 | 5 | 5 | 4 | 4 | 5 | 4.6 |
Treasure Island
| 5 | 4 | 3 | 4 | 4 | 4 | 4.6 |
TOP 10 best online jewelry stores
10 Treasure Island
Website: ostrov-sokrovisch.ru
Rating (2022): 4.6
Do not be afraid of a store with such a "pirate" name - all the goods presented in the "Treasure Islands" catalog have passed the mandatory control of the Quality Control Department and comply with all the requirements of Russian legislation. More than 35,000 models can be found on the company's pages, with traditional gold and silver jewelry making up only a part of the range. In addition to them, the site has a large selection of inexpensive, but very high quality jewelry, metal utensils, cufflinks and tie clips, badges with state. symbols and religious paraphernalia of various denominations.
The site itself is designed a little chaotically, which complicates the search for products. But a large selection of original samples smooths out this flaw. Not always correct price tags can also be attributed to shortcomings - some buyers complain that when ordering, the cost of the goods may increase slightly compared to that indicated in the section. Therefore, we recommend that you definitely clarify this nuance with managers (by phone on weekdays) or by e-mail (around the clock).Otherwise, there were no complaints about the work of the online store. Users note the polite treatment of employees, fast delivery and low prices for jewelry and other products.
9 Sky in diamonds
Website: nebo.ru
Rating (2022): 4.6
The showcase of the Sky in Diamonds online store can satisfy the tastes of even the most sophisticated connoisseur of jewelry art. Here are the best domestic and foreign manufacturers, whose products meet all the standards of the Russian State Assay Office, which indicates their highest level of quality. The range includes products from more than 30 well-known brands, including exotic models such as Japanese-style jewelry or today's trendy tiger eye crafts.
To attract even more customers, the company has introduced the "Fitting at Home" service, with which you can order courier delivery with three pairs of jewelry and choose the one you like. True, so far this type of service is available only to residents of Moscow, Moscow Region and St. Petersburg. To all other cities in Russia, nebo.ru sends parcels by courier service in the door-to-door format. According to the law, products from precious. metals are not subject to return and exchange, but here the store meets its customers and allows them to carry out such operations on an individual basis, provided that the receipt, tag and proper type of goods are preserved. This makes shopping on the site as safe as possible, because in the event of some personal circumstances, you can cancel the purchase decision and return the entire amount invested.
8 Almaz-Holding

Website: almazholding.ru
Rating (2022): 4.7
Founded in 1993, Almaz-Holding today is one of the most titled enterprises trading in gold and silver items. Being the official dealer of the oldest plant in the industry, Krasnoselsky Yuvelirprom, the brand has repeatedly become the winner of all kinds of specialized competitions and has become a leader in terms of jewelry sales in Russia. At the moment, the company has about 300 stationary boutiques in different cities of the Russian Federation and the Internet platform of the same name for online sales almazholding.ru.
All products of the holding have a guarantee, and for luxury products made of gold, platinum and palladium, it is indefinite. For purchases from 10,000 rubles. you can draw up an installment agreement for six months without overpayments and down payment. Delivery to the regions is carried out in two ways - by self-pickup from the nearest branded salon or by a transport company. Depending on the remoteness of the addressee, the parcel can take from several days to 3-4 weeks (exceptions are areas with special conditions - see information on the website). The store can rightly be considered one of the best in terms of assortment, because its catalog contains more than 57,000 models made of precious and semi-precious metals.
7 silver bird

Site: jumagazin.ru
Rating (2022): 4.7
The official online store of the Privolzhsky Jewelry Factory "Krasnaya Presnya" pleases customers with a consistently high quality of goods and a completely democratic pricing policy. In the catalog you can find many interesting gold items, although the company's "calling card" is undoubtedly jewelry made of sterling, blackened and gilded silver.In addition to the traditional for this category of earrings, brooches, rings, pendants and bracelets made of precious metals, here you can find a very good assortment of silver tableware, a children's collection and original religious items.
The organization's website is an informative and understandable design, with a simple search, clear photos of each model and a quick ordering algorithm. Silver Bird positions itself as an online store with prices much lower than those of competitors, and judging by the reviews, this is true. Moreover, each retail customer can count on an additional discount depending on the purchase amount. The company delivers jewelry throughout the Russian Federation using the “Valuable Parcel” service of the Russian Post, which guarantees the safety of the contents and fully refunds the amount of the order in case of loss or damage. The average delivery time is 7-10 days.
6 Pandora
Site: pandorarussia.ru
Rating (2022): 4.8
The Danish jewelry house has earned its popularity, first of all, thanks to bracelets with interchangeable pendants (charms), which allow each woman to independently compose jewelry details and receive a completely exclusive designer item. This original idea was so loved by the customers that in just a few years the Pandora brand has become one of the most recognizable in the world.
By visiting the site pandorarussia.ru, you can either choose ready-made self-sufficient products (rings, bracelets, necklaces and earrings made of gold and silver), or purchase a base and additional elements that will allow you to create your own little masterpiece. You can order and pay for all goods on the website, with a courier or at self-delivery points.Delivery is carried out to any region of Russia (from 7000 rubles - free of charge), parcels are delivered to Moscow within the next day after the purchase is made. The store offers many promotions, including seasonal sales and discounts with a promo code. You can also order a certificate for a different amount (from 2,000 to 10,000 rubles) in the retail store (and they promise to do it online soon), which will be a great gift for a loved one.
5 Moscow Jewelry Factory
Site: miuz.ru
Rating (2022): 4.8
"Moscow Jewelry Factory" is rightfully considered one of the most reputable and time-tested enterprises in its field, because products with its logo have been pleasing our compatriots for more than 80 years. Now "MUZ" is a modern, dynamically developing company with many offices in different countries of the world and an excellent online store with an extensive catalog and attractive discounts.
A site with simple navigation and a bright design allows you to quickly navigate through a variety of products, choosing products by size, type, color scheme, metal sample and price. Here you can also get acquainted with the news of the jewelry world, learn about current promotions and offers - the information is updated regularly, which, in our opinion, indicates the company's respect for its customers. Delivery in the Russian Federation is carried out to the branded salons of the Moscow Jewelry Plant, the maximum period is 45 days. Payment is made in cash, by bank card or by a gift certificate, which can also be issued in a virtual form.When buying more than 2000 rubles, a store employee will offer you a discount card - do not refuse, with its help you can earn a discount of up to 5%, and also receive some other privileges.
4 SOKOLOV JEWELRY
Website: sokolov.ru
Rating (2022): 4.9
Sokolov Trading House is perhaps the most famous jewelry brand in Russia. Being the owner of one of the largest factories for the production of gold and silver jewelry, today the company is confidently included in the list of leaders. Since at the moment Sokolov does not have branded stores, buying via the Internet is becoming one of the most affordable ways to get the product you like. The sale of goods is carried out through its own website or with the help of partner sites (including foreign ones).
In addition to exquisite collections of earrings, rings, pendants and bracelets, the store sells stylish men's and women's watches, as well as dishes and souvenirs of its own production. Finding the right thing is very simple - all positions are divided into categories, have a detailed description, which indicates the metal of manufacture, its sample, weight and characteristics of the insert (if present). When buying on sokolov.ru, delivery is not made - you can only reserve the goods, and you will have to pay and pick it up at the nearest outlet (the list is attached). If you have chosen SOKOLOV products on any other jewelry site, be guided by the rules of this online store.
3 Tous
Website: tous.ru
Rating (2022): 4.9
The cute teddy bear, which is an invariable symbol of the brand, is familiar to many modern fashionistas who appreciate not only the eternal beauty of diamonds, but also know a lot about bold solutions that combine novelty and individuality. The company, which has been operating since 1920, today produces not only jewelry, but also bags, watches, adult and children's accessories. But still, the priority direction was and remains the sale of unique models made of gold and silver, made in the well-recognized style of Tous.
Despite the fact that the company was founded and is located in Spain, brand boutiques can be found in various parts of the world, including Russia. Also, for residents of the Russian Federation there is an opportunity to place an order on the official page tous.ru. If you have any questions or unforeseen situations, you can contact the company by phone or write an email to the address. In other cases, it is quite possible to make a purchase on your own - for this, a detailed diagram is given on the site and there is even an option to track the package. Unlike many, Tous delivers its orders to the address (at least as stated in the delivery section), but we advise you to discuss this point separately.
2 Diamond
Site: diamant-online.ru
Rating (2022): 5.0
A fairly young jewelry brand, operating since 2010, has already managed to “capture” almost all major cities of our country and is actively trading via the Internet. The enterprise is developing so quickly and successfully that in 2018 Diamant became the winner of the competition "The Best Jewelry Companies of the Russian Federation", which undoubtedly indicates the high quality of the products sold. The store catalog contains products of the largest domestic jewelry manufacturers, and the well-known brand SOKOLOV JEWELRY is the official partner.
Diamant-online.ru promises to deliver the goods you have chosen to any city in Russia, and from 5000 rubles. You don't even have to pay shipping costs. Delivery is carried out by transport companies (the choice is on the website), as well as using the company's own fleet. It is also pleasing that there are numerous promotions and discounts that can be used not only when buying goods from past collections, but also when choosing current jewelry novelties. A nice bonus for lovers of beautiful design will also be branded packaging (for a certain range of products). Of course, Diamant is one of the best online stores in terms of choice and ease of use.
1 SUNLIGHT
Website: sunlight.net
Rating (2022): 5.0
SUNLIGHT jewelry store is a popular jewelry hypermarket from Russian and foreign brands, which presents customers with exquisite products at the most affordable prices. The main specialization of the company is the trade in products made of gold and diamonds, and most of the goods are made from domestic raw materials. On the site you can find luxurious samples with diamonds from Yakutia, which are of impeccable quality and excellent aesthetic characteristics.
For those looking for a gift for a special day, sunlight.net offers a variety of chic engagement and wedding rings in matching designs.Here you can also buy presents for other occasions - a special section of the catalog presents gold accessories for men, original women's trinkets and exclusive home decor items. Like most online stores selling premium products, SUNLIGHT does not mail orders or deliver by shipping companies. The site only has an online reserve system for the product you like. But, by logging in and becoming a member of the SUNLIGHT Club, you can save up to 30% on purchases.