Top 10 contextual advertising agencies

TOP 10 best contextual advertising agencies

10 Dextra

Since its foundation in 2001, the Internet agency "Dekstra" has repeatedly occupied top positions in the ratings of Chelyabinsk and Yekaterinburg. In Moscow, its popularity is not so high, but flexible pricing and experience accumulated on more than 1000 successful business projects determine the provision of high-quality PPC services at budget prices. The Ural organization does not refuse to work with low-budget players and local vendors who are ready to invest in contextual advertising from 15 thousand rubles, while also focusing on global projects (about 3 million rubles).rub.)

The title of a serious contractor is confirmed by the fact that the agency (not only specialists) has certificates and partnerships with key PPC services: Yandex.Direct, Google.Adwords, Begun, as well as Google.Analytics, 1C Bitrix, Netcat and RU-CENTER. The portfolio contains links to ready-made sites and layouts of the most complex and interesting solutions for General Motors, Uralvagonzavod, GAZ and other well-known corporations.

9 VBI

The high professionalism of the specialists of the VBI digital company becomes apparent already at the stage of planning and developing a strategy. They will definitely understand the peculiarities of the customers' business, analyze previous campaigns (you can order a free audit), study the audience and the competitive environment, and only after that they will create a marketing mix with a proposal for specific media platforms and ad texts.

One contractor can manage a maximum of 5 projects, so he always manages to concentrate on the effective implementation of each of them, observing the deadlines for launches, updates and settings. To reduce costs and increase sales, the agency uses the Asoda analytics system, thanks to which clients receive answers to questions that are relevant to them: how much does traffic cost and what idea leads to the highest level of sales. As a result, the budget is spent in the most rational way.

8 Intelsib

One small but very important detail distinguishes Intelsib from most competing agencies: here they clearly measure the goal of contextual advertising and are initially tuned to the specific effectiveness of each stage, and therefore achieve it in the shortest possible time, even if this is not the easiest project. For example, for an online dishware store, the company achieved a 2.5-fold increase in conversion in 8 months, and a radio equipment store, after switching to a new contractor represented by Intelsib, received a 3-fold increase in quality audience.

It is easy to calculate that the profit of business owners increases by about the same amount. At the same time, in their letters of recommendation, they note that they did not have to replenish the advertising budget - due to effective setup and competent campaign management, the number of applications increased without additional costs. The site contains information about the cost of services and the minimum recommended starting amount - 9.5 thousand rubles. and 50 thousand rubles. respectively.

7 Ashmanov & Partners

The legend of the SEO market, AiP agency is also an expert in contextual advertising. Ashmanov's team is especially strong in managing projects related to real estate and medicine, but its experience is enough to complete any, even the most complex tasks. The experts promise to set up an advertising campaign in a qualitative manner and convey its message to the audience of the largest search engines on the Runet, which covers about 90 million people every month. The use of RTB technology allows them to accurately determine all the important characteristics of the target group: gender, age, geography, as well as temporary and permanent interests.

The company's further algorithm of actions is to regularly optimize settings and improve performance indicators. Moreover, she is ready to take on the remarketing service, i.e., re-offering the customer's product to those users who did not make a purchase right away. As a result, targeted traffic increases, as does the percentage of sales. It is noteworthy that AiP, as in the past, is actively fighting for each potential client, offering him even better terms of cooperation than with the current contractor.

6 Realweb

"Realweb" is physically present in 3 cities - Moscow, St. Petersburg and Riga. The staff consists of about 400 specialists, and the structure has a department of 40 people working exclusively with contextual advertising. The service provides a full cycle of Internet marketing - from development and placement on key platforms to tracking and correcting results, as well as reporting.

The essence of all work is the creation of customer flows to customer sites. The agency has been very successful in this, judging by the "status" of clients and the duration of cooperation (on average 2 years) - the group's case presents successful projects for the most famous federal and international brands of the car market, pharmaceuticals, real estate, electronics, etc. For automatic control complex PPC projects, the corporate team independently developed the Garpun service.Since online contextual advertising is impossible without high-quality automation, advertisers of medium and large segments give priority to agencies that have their own developments, such as Realweb.

5 i-Media

Cooperation with the strongest partners in contextual advertising management, call counting and analytics, and integration with CRM allows i-Media agency to talk about its own technological superiority. A significant indicator is also the availability of own software tools, as well as many certificates (Yandex.Direct, Google Ads, Google Analytics, Yandex.Metrika, myTarget, Marin Software, Criteo) from the team's specialists.

For medium and large advertisers, i-Media provides access to the most powerful and modern Origami management platform, which allows you to automate digital processes for free, simplify performance analysis and minimize labor costs. The company guarantees the achievement of the results agreed in advance to all its customers, and with clients with a budget of 900 thousand rubles or more. an agreement is signed with a clause on the amount of the bonus for overfulfillment of KPI and a penalty in case of non-fulfillment.

4 Blonde

Despite the frivolous name, this is one of the largest and most successful agencies, originally conceived as an automatic context management service. Its interface was so simple that even "blondes" could work with it.The startup turned out to be successful, and after 3 years, in 2011, it served a good half of the TOP-250 Russian-language sites, and in 2016 it took first place in the prestigious RUWARD digital rating.

Today, the team employs more than 100 certified specialists whose level of professionalism suits such top brands as OTP Bank, MegaFon, Volvo, Weleda, etc. The list of services has expanded significantly and includes all types of Internet marketing, audit, analytics and consulting.

A special offer has been developed for large advertisers - the Marilyn web advertising automation system, which works with leading digital platforms. The small and medium business segment also has a similar opportunity in the form of Aori technology, through which you can launch effective online advertising without intermediaries.

3 iConText

The iConText agency has been present on the contextual advertising market since 2002 and during this time has managed to turn into a large group of iConGroup digital companies, physically present in all federal districts. She is responsible for the full cycle of web marketing, while iConText specializes in placing context on the web for advertisers with a budget of 1 million rubles. The case contains solutions to business problems for Sberbank, eBay, L’Oreal Paris, LG, La Redoute and hundreds of other famous brands.

Over a long history, specialists have learned to work with projects of various complexity, having developed an effective algorithm for meeting customer needs.After clarifying the tasks and setting measurable indicators, a media plan is drawn up with clearly predicted actions and cost per click. When implemented, clients are given access to all the tools to monitor the progress of the campaign and monitor its effectiveness. Important moments, questions and wishes that have arisen in the process are promptly discussed with a personal client manager. At the end of the work, a final report is drawn up with very specific figures. It is this approach that guarantees the achievement of business goals.

2 Demis Group

The Demis agency declares its reputational impeccability with every right to do so: no other service has such a solid bank of recommendations in terms of volume. The company's website contains more than 600 reviews and 500 letters of thanks from customers, many of which occupy leading positions in their industry: UralSib, Gazprom, Uber, Beeline, 1C: Accounting, etc. The collection inspires respect and awards: "Best contextual advertising agency in 2017", 1st place in three independent ratings, Gold Cup in the International Quality Crown Award London, TOP-35 best employers and more than 10 prestigious awards of the All-Russian and international level.

But the organization does not rest on its laurels of success. Its team of 700 professionals around the world conducts advertising campaigns for a record number of customers to date - more than 3700. All experts have Yandex.Direct and Google Ads certificates, and Demis Group itself is a certified prime partner of these systems.The presence of certificates confirms the high professionalism of the team in theory, but in practice it is verified by numbers: on average, customers can count on an increase in click-through rate up to 44% and a decrease in cost per click by 62%.

1 ArrowMedia

ArrowMedia is one of those agencies that focus not on impressions and clicks, but on a significant result for each customer in the form of calls and clients. With its help, you can place contextual advertising in Yandex.Direct and Google AdWords systems and at the same time squeeze the maximum out of your advertising budget. To more effectively manage a PPC company, specialists use powerful price and position control tools to win bids for profitable ad placements at the lowest price, thereby increasing performance and reducing the cost of funds to attract each buyer.

The site contains dozens of testimonials from advertisers who have been cooperating with ArrowMedia for many years. They confirm the team's competence in solving issues of various levels of complexity in the field of attracting traffic, as well as its conscientious attitude to specific business KPIs and the set deadlines for completing the task. At the same time, the minimum budget threshold remains quite affordable for a wide range of customers and is at least 150 thousand rubles.

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