Place |
Name |
Characteristic in the rating |
1 | Casio | The best quality of manufactured products |
2 | Diesel | Abundance of original models |
3 | Q&Q | Best price |
1 | Tissot | Extensive range. Choice of Experts |
2 | Citizen | The best combination of price and quality |
3 | Orient | The best line of classic wristwatches |
4 | Emporio Armani | Product durability. Huge design variability |
5 | Swiss Military Hanowa | High popularity. Collections for every taste |
1 | Patek Philippe | Favorite brand of the world elite. High authority and eminence of the brand |
2 | hublot | High quality of manufactured products |
3 | Richard Mille | The most expensive serial watch in the world. The technical complexity of the mechanisms |
4 | Vacheron Constantin | The most titled brand. Unique jewelery finish |
1 | Casio | The most popular line of sports watches |
2 | U.S. Polo | Best price |
3 | Luminox | The most comfortable sports watch ever. The presence of backlight |
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Currently, the world annually produces more than a billion watches - mechanical, quartz, electronic, digital. This means that many of us have multiple copies. And if for women a watch is one of the many and often optional accessories, then men treat them with reverence.They closely monitor the assortment of their favorite firms, try to buy a model better than it was, and thereby voluntarily or involuntarily demonstrate their social growth. Well, if it's time to update your collection or give a gift to your loved one, check out our rating of the best watch brands - it includes manufacturers of both inexpensive but high-quality movements, as well as brands for very wealthy people.
The best watch manufacturers
The list of the best wrist watch manufacturers is very long, but even from such a variety one can single out the most colorful representatives.
Rolex. A Swiss company whose name is known even to small children. From time immemorial, it has been producing premium watches worth more than one thousand dollars. Every year, the watch models of this company diverge in the amount of approximately 500 thousand copies.
hublot. Quite a young watch brand from Switzerland, created specifically for the premium segment. It features a unique design of the dial, for which it has received worldwide fame. The overall style of products is defined as "fusion" - freedom of variation in appearance, combining many directions.
Casio. Japanese brand, the launch of which took place in 1946. In the manner inherent in the Japanese to adapt to technological trends, the company made a successful attempt to enter the market of mechanical (electronic) watches, where to this day it maintains a strong leading position in the middle and premium segments.
Citizen. Japanese watches of the middle price segment. They went into production in 1930. A distinctive feature of the company's products is a commitment to the old style, combined with versatility.
Tissot. The Swiss grand watch manufacturer of medium and premium classes, which is an icon of good taste and status. If Rolex is aimed more at a frilly demonstration of wealth, then Tissot is focused on a subtle underlining of the importance of the owner.
Best Inexpensive Watch Brands for Men
3 Q&Q
Country: Japan
Average price: 3 000 rub.
Rating (2022): 4.7
Compared to competing companies, Q&Q is less well-known, but it is she who is completely focused on the production of budget products. This is the case when low cost gives rise to unintentional moderation, conservatism with a touch of classics or seasoned simplicity. Buying such watches will not be considered bad manners for people of “great prosperity”, since outwardly almost all of them look rich. An illustrative example of this is the analog version of the Q&Q A436-401 watch with a dial and a bracelet made to look like gold and silver.
Q&Q also produces a series of rubberized watches designed for outdoor activities and sports: an example for this segment is the Q&Q DG04-001 model.
Advantages:
- the company is focused only on the production of budget products;
- moderate design solutions, often making watches expensive;
- the presence of a line of sports models.
Flaws:
- not detected.
2 Diesel
Country: Italy
Average price: 11 000 rub.
Rating (2022): 4.8
The Italian firm puts a lot of emphasis on creativity.The model range of wristwatches from "Diesel" is a solid originality, which is expressed not only in the shape of the dial or the materials used, but even in the banal color scheme or filling the space of the chronometer. Here you can find everything from classics on leather straps with a moderate analog dial (a good but expensive example: Diesel DZ1145), ending with very bold concepts like the budget Diesel DZ4310 or digital quartz DZ7187.
Along with creativity, the company also maintains the good quality of wristwatches. Users are (mostly) positive about the experience of using their products, however, they note a certain satiation with the appearance that comes after a long time of use.
Advantages:
- a variety of models suitable for absolutely any style;
- sustained quality, corresponding to the status of the company;
- a large number of budget models.
Flaws:
- sometimes creativity is satiating.
1 Casio
Country: Japan
Average price: 9 000 rub.
Rating (2022): 4.9
Casio produces a variety of products aimed at consumers of all income levels. However, in one component they do not occupy: despite such a strong ranking of products by cost, they always achieve from wristwatches, if not ideal, then close to this quality.
As for the lineup, diversity also prevails here: from classic analog watches like the Casio LIN-169-2A to the “space” Casio Edifice EFR-303D-1A, customized with an interesting dial in the form of a world map and combining the functions of an alarm clock and stopwatch.Today it is perhaps one of the most reliable manufacturers of inexpensive watches for men.
Advantages:
- an extensive range;
- coverage of several price segments at once;
- high quality products;
- a large number of interesting design solutions.
Flaws:
- not identified.
The best watches of the middle price segment
5 Swiss Military Hanowa
Country: Switzerland
Average price: 11 000 rub.
Rating (2022): 4.6
A non-trivial Swiss company, whose history is worthy of retelling and a considerable degree of admiration. Prior to the fundamental change in the concept, this company was called Hanowa, which was formed by a combination of the founder's name (Hans Noll) and the English word "watch". Having existed in this variant until the beginning of the 90s, the brand managed to make a lot of noise - watches were produced in any way, up to visualization for clips, pendants and small pendants.
However, the lack of demand forced the company to drastically reconsider the concept of further development, and after a short pause, a new "classic" player appeared on the market - the Swiss Military Hanowa trademark. Produced by the order of the Swiss army, the watches of this company quickly overcame the "professional" barrier, becoming mega-popular among the mass consumer. The main advantages here are the average price level, an abundance of collections (both quartz and electronic), as well as a catchy, laconic design.
4 Emporio Armani
Country: Italy
Average price: 12 000 rub.
Rating (2022): 4.7
Emporio Armani is another trend of the famous Italian designer's activity, incorporating the same originality, elegance and sophistication that pervades each new collection of the master's clothes. Initially, this brand had to accept the struggle imposed by electronic (at that time super-popular) wristwatches, the superiority of which could be reversed only by a non-trivial approach to their own production. Armani went in the right direction, choosing as a tactic relying on ancient traditions and the custom of skilled craftsmen who were not afraid to experiment and embody new combinations in miniature products.
The result of all this was a huge collection of men's watches for every taste - from strict, almost "commander's" models to unpretentious and easy-to-perceive fashion designs. Users overwhelmingly approve of the brand's activities, noting in the reviews an acceptable price and a high degree of durability of the finished product.
3 Orient
Country: Japan
Average price: 20 000 rub.
Rating (2022): 4.7
Japanese company founded in 1901. Unlike competitors within its own country, it specializes exclusively in the production of wristwatches, which naturally bears fruit. Production covers all price levels: the starting cost for the models is about five thousand rubles and reaches an impressive one hundred thousand (note: the ORIENT EL02003H model and identical ones). As for the conditional representatives of the middle class, here we can note, in general, a pleasant appearance - the company is much on bold decisions that not everyone likes, but the adherence to the classics in this case turned out to be unshakable.Visual representatives: analog ORIENT EL05002B and ORIENT DE00002W, made in basic steel color. As a result, we have another interesting brand that is popular with domestic users.
Advantages:
- coverage of almost all price levels;
- the predominant classic look of wristwatches.
Flaws:
- controversial decisions on the appearance of some model lines.
2 Citizen
Country: Japan
Average price: 30 000 rub.
Rating (2022): 4.8
Another worthy representative of the Japanese side in the hard work of making watches. As in the case of the leader of the rating, Citizen are among the elite manufacturers of products of the highest quality, but also focused on the middle price segment. This includes models with a more classic look, not distinguished by versatility and bold decisions. A clear example of a representative of the middle segment can be considered Citizen AW1231-07E - a watch on a leather strap with an analog dial, powered by solar batteries. This is a discreet classic, moderately elegant, but very technological and practical. The complete opposite of it is the elite analog model Citizen AS4025-08E, saturated (or even oversaturated) with small chronometer elements. And even if the last example belongs to the premium class, all this objectively reflects the breadth of the model range.
Advantages:
- more than 1000 watch models in stock;
- adapted solar power system;
- a wide range of prices (from budget to expensive models).
Flaws:
- not identified.
1 Tissot
Country: Switzerland
Average price: 28 000 rub.
Rating (2022): 5.0
Wristwatches from Tissot are positioned by many as representatives of the highest price segment, but this is only partly true. Despite more than a century and a half of the company's history, Tissot has always been distinguished by moderate demands in terms of price (compared to the same Rolex). In turn, users received almost indestructible watch models created to the highest quality standards. In this line you will not find pretentiousness and riot of creativity - everything here is designed in a conservative classical style and is not without a shine of luxury. As evidence, we can cite several opposite, but worthy models from an extensive line: a wristwatch on a leather bracelet Tissot T035.617.16.051.00, as well as steel and gold Tissot T031.410.22.033.00 made to match the color scheme.
Advantages:
- an interesting lineup with a predominance of calm (not pretentious) luxury and conservative design;
- compliance with the highest quality standards;
- virtually indestructible clockwork.
Flaws:
- not detected.
The best premium watches
4 Vacheron Constantin
Country: Switzerland
Average price: RUB 5,000,000
Rating (2022): 4.6
At one time, the owners of products from Vacheron Constantin were Napoleon Bonaparte, Queen Victoria, Alexander II and Princess Diana. The commitment of the royal nobility to this brand is easily explained: at the beginning of the 20th century, it was the first to use precious alloys - palladium, gold and bronze in the production of mechanisms, thereby increasing the accuracy of their movement. At the world's first competition from the Geneva Observatory, the Vacheron watch was recognized as the most accurate and received a gold medal.Soon the company received the right to apply the Hallmark of Geneva to its offspring as a symbol of their technical and aesthetic perfection.
The masters of the watch house spend from 3 to 6 thousand working hours to create luxury items, and jewelers require 20 thousand at all. There is nothing to say about the quantity and quality of premium materials: for example, for the Kalista watch, it took 140 g of 18k yellow gold and 118 white baguette diamonds of 130 kt. The copy was sold for 5 million dollars, but today it is worth almost 11. This is an example of how an expensive purchase is actually a long-term investment in the future.
3 Richard Mille
Country: France
Average price: RUB 11,000,000
Rating (2022): 4.8
Among reputable firms with a long history, the young French brand, named after its owner Richard Mille, looks like a daring teenager at an aristocratic reception. He is only 20 years old, and the average cost of one Richard Mille chronometer is 170,000 euros. This is a lot even for the most eminent Swiss manufactories. And what is remarkable, at least 6,000 copies are manufactured and sold per year - even the fabulous price does not stop connoisseurs from buying them! What makes them take such a step, bypassing the recognized masters?
The uniqueness of watches from the French company lies in the use of avant-garde ideas, high-tech materials and the latest processing methods. In other words, Richard Mille does not go down the road by offering gold chronometers set with brilliant-cut diamonds - these models are just the most budgetary in its range.The most valuable options here are those in which it was required to use the maximum of human inspiration, attention to detail and professionalism. For the same reason, Richard Mille was the first to decide on the use of materials that were previously considered unsuitable for the watch industry: carbon nanotubes, hardened ceramics, elastomers. Add to this list crash-testing by the most famous athletes (Rafael Nadal, Johan Blake, Jean Todt, etc.), and the presence of several zeros in the price tag becomes quite understandable.
2 hublot
Country: Switzerland
Average price: 80 000 rub.
Rating (2022): 4.9
Representative of an extensive Swiss family of watch manufacturers. Despite the relatively recent appearance on the world market, the popularity of the Hublot brand can be compared with the eminent "oldies". A distinctive feature of the brand is the combination of the incongruous - this is how you can characterize the style that all watch models without exception represent. In addition, the approach to creating the geometry of the dial is also interesting - Hublot presents many forms and variations, sometimes successful, sometimes not very good. But nevertheless, the fact of searching for a new, original and unhackneyed solution is worthy of praise. Yes, watches are expensive, but those few of the Russian users who own them, and experts agree on the quality factor of the brand as a whole.
Advantages:
- constant search for non-standard solutions;
- a combination of the new with the already proven old;
- excellent product quality.
Flaws:
- missing.
1 Patek Philippe
Country: Switzerland
Average price: RUB 500,000
Rating (2022): 4.9
The legendary Swiss company Patek Philippe is the manufacturer of the most expensive watch movements: the cost of its initial Calatrava line starts at $11,000, and in 2016 a wrist model with its own label was auctioned for a record $11 million. The chronograph that made history was born in 1943 and became the first mass-produced device with a perpetual calendar function. It is noteworthy that a total of 281 copies were made, all were made of pink gold and only 4 of them received a metal case. One of them caused a sensation in the watch world.
The company, from its inception in 1839, initially focused on the luxury market. One of its founders, Jean Philippe, was engaged in the development of new models, and the other, Anthony Patek, attracted influential customers, including monarchs. Both of them did an excellent job with their duties: Patek Philippe owns hundreds of patents, and among its clients are the most eminent people in the world. So, in Russia, her watch was seen at Vladimir Putin, Yuri Luzhkov, from foreign celebrities they are worn by Nicolas Sarkozy, Paul McCartney, Bill Gates. During the entire existence of the brand, only 600 million serial movements were produced, so the possession of one of them allows you to join the elite caste.
The best sports watch
3 Luminox
Country: USA
Average price: 14 000 rub.
Rating (2022): 4.7
The American brand Luminox was founded in 1989, when the company's permanent boss Barry Cohen received a patent for the right to use the Swiss LLT technology.Its essence was the ability to illuminate the watch dial - a very practical function for night voyages or deep-sea diving.
The first collection of Luminox watches went on sale in 1993 and made a great impression on diving enthusiasts and people close to military service. This was followed by large government orders to equip the US military with special versions, the development of new, very inexpensive collections and the long-awaited entry into the world market. Today, the Luminox brand is still one of the most sought after among athletes of any orientation. The main advantages of these watches are comfort, showiness and the absence of everything superfluous, which is reflected in the positive feedback from consumers.
2 U.S. Polo
Country: USA (made in China)
Average price: 4 000 rub.
Rating (2022): 4.8
The manufacturer of classic quartz watches is also a very strong opponent in the fight for supremacy in the category of sports devices. It is worth recognizing that the sports series from this brand is not as popular as that of a direct competitor in the category, but in general it is in stable demand among the active population. The flagships of the line - U.S. Polo Assn. Sport Men's US9061 and U.S. Polo Assn. Sport Men's US9057 is a rubber watch with a wide and interesting dial that includes analog and digital displays for displaying time and additional indications (stopwatch and timer). Reliable mechanism, good lighting and overall design makes you think of the company in an exclusively positive way, which, in fact, is what happy users and many experts do.
Advantages:
- low price for models;
- interesting design decisions;
- high-quality Japanese movements (according to some reports, supplies are from Casio).
Flaws:
- not so popular brand.
1 Casio
Country: Japan
Average price: 9 000 rub.
Rating (2022): 4.9
Casio once again takes the lead in the category, this time for sports watches. There really is something to be proud of here: despite the almost flawless production of classic models, the Japanese did not stop there, but went further and relied on the development of special series for physical activity. What is worth mentioning is one line of G-Shock, which for more than five years of history has gained incredible popularity among sports fans from all over the world. Of course, there are other representatives in the company's lineup, but it was G-Shock that achieved more success. As for the rest, enough was said about Casio even in its first appearance in the rating and, obviously, it is not required to repeat.
Advantages:
- the punchy G-Shock line is the most popular series of sports watches in the world;
- great brand quality.
Flaws:
- not identified.
How to choose a good watch
A brief digression into the world of wrist watch brands does not give a clear certainty on the choice of a particular model. Therefore, we recommend that you pay attention to the following important characteristics:
- The form. It's no secret that each person has an individual body structure, including wrists and hands in general. If you have a wide wrist, then you should give preference to a watch with a narrower strap, which will visually reduce the size of your hand.However, if the wrist is narrow, then in this case a watch with a strap of any width will suit you.
- Style. In this matter, it is better to build on a more preferred appearance. Moderate classic models are suitable for business style, while casual watches accept watches of any direction.
- Color scheme. Everything is simple here - a bright personality requires a bright design. However, for men, it is better to pay attention to neutral watches in gray, black, steel, gold or a combination of colors. For women, there is no such restriction, but there is a chance of overdoing it in the presence of a decorating "husk".
- Mechanism type. At this stage, there are three types of clockwork: the ancient mechanical, the good old quartz and the innovative electronic. Which one to choose is up to you. However, the most common and, at the same time, reliable is precisely the quartz-type mechanism.
- Brand popularity. Not fatal, but a very important aspect on which the performance of purchased products may depend. Of course, the brands listed in the rating are not exhaustive (at least, Japanese Seiko or Swiss Certina can also be included here). But when choosing a watch from another company, require a mandatory certificate of quality.
- Price. A standard parameter for all products, which does not at all reflect the real state of affairs on the market. Even cheap watch models can last for decades. The main condition is proper maintenance and elementary accuracy when using.