10 best mass market hair dyes

Preference paint from the French brand L'Oreal Paris promises to get a lasting result, shine of strands for up to 8 weeks and 100% gray hair coverage. Volumetric coloring pigments remain in the hair structure for a long time, creating a color that is resistant to washing out. In addition to paint and developing cream, the kit also includes a balm to improve durability and a pair of gloves. The Preference palette is represented by four dozen shades, among which there are most of the most popular and sought-after colors. Reviews about the tool sound mostly good. Women do notice that their hair becomes more shiny. Negative opinions are associated with a pungent odor, as well as insufficiently thick consistency.

Cream paint Palette Intensive Color, offered by the popular brand Schwarzkopf, contains highly intense pigments that penetrate deep into the structure and guarantee a rich color that lasts for a long time. Keratin and panthenol in the composition provide the necessary care both during the staining process and after. Despite the low cost, the paint perfectly paints over gray hair, but in the reviews, many note that the expected color does not always match reality. The set includes a coloring cream, a developing emulsion, a care balm and a pair of gloves. The palette of shades is classic, it has almost three dozen variations.

Wella's Color Perfect cream is based on the latest patented formula, which helps not only to add color to the hair, but also to improve their structure and appearance. Components for deep moisturizing reliably protect curls from damage and increase the strength of the color, which is sealed inside for a long time. Almost three dozen shades are represented mainly by classic options. Thanks to the texture of the cream, the product is easy to apply and does not flow. Includes cream paint, a bottle of oxidizing agent, two sachets with balm and gloves.It is very convenient that you do not need additional dishes to mix the ingredients, and the dispenser will allow you not to use a brush.

GARNIER Color Naturals Permanent Nourishing Cream Color guarantees high-quality coloring and unsurpassed care. Three natural oils help keep curls hydrated, adding natural shine and radiance. The pigment penetrates deep, covering 100% gray hair and keeping the color for up to 8 weeks. The convenient cream formulation ensures that the product does not leak after application. Includes paint, milk developer, bleaching powder, care cream, gloves. It is worth considering that the volume of one package is enough only for a hairstyle of medium length and density. Due to the presence of ammonia, the smell of the product is quite pungent. Other shortcomings in the reviews of this paint are not mentioned.

Wellaton Intensive Cream Color is one of the best solutions for long-term coloring. It contains ammonia, which guarantees the durability of the result, and its potentially negative impact is balanced by the presence of vitamins and panthenol. The kit includes, in addition to the dye, a developer, a serum to maintain the duration of the color and a pair of gloves. The palette is represented by two dozen shades, among which there are both natural and rather extravagant ones. For the most part, women's reviews of Wellaton sound good. Like other coloring compounds with ammonia, it can dry the hair, it smells rather sharp, but the color after its application is really persistent and expressive.

Syoss Gloss Sensation is a long-lasting, yet gentle color without the use of ammonia. The color is retained for up to 8 weeks, and the hair becomes smooth and radiant as after lamination. The tool has a pleasant smell, does not harm the strands, has a comfortable texture. The kit includes a convenient applicator bottle with developing milk, cream paint, balm, gloves. For a long and thick hairstyle, one bottle will not be enough. Fully paint over gray hair, according to reviews, not all of the proposed shades can.

Celebrity cream paint is produced by the Russian brand ESTEL, it has a fairly affordable price, but is able to offer durable and high-quality coloring without damaging the hair. The product does not contain ammonia, but it contains keratin, avocado oil and panthenol, which is useful in every sense. There are 25 different shades in the palette, most of which are great for getting rid of gray hair.The kit includes a tube of coloring cream, two sachets of oxygen, a sachet of balm and a pair of gloves. Although the manufacturer speaks of durability, reviews often say that it is washed out quickly and at first paints water and a towel. The oxygen concentration is 9%, which is quite high and can lead to dry hair.

GARNIER Olia Ammonia Free is one of the most inexpensive mass market products for coloring hair without damaging it. The unique formula based on flower oils allows you to get a lasting and expressive color, paint over gray hair and help improve the quality of the strands. Due to the absence of ammonia in the composition, the product has a pleasant aroma. The set includes durable and comfortable gloves, cream paint, developer and sachet with balm. Olia gets pretty high marks in reviews, especially when it comes to durability. Many women note that they did not expect such a long preservation of color from an ammonia-free composition.

Schwarzkopf's Perfect Mousse paint mousse is able to guarantee the most comfortable coloring. Thanks to the convenient structure of the mousse, it does not flow during application, and the bottle with the applicator will allow you to quickly distribute it through the hair. Despite the absence of ammonia, the color is persistent and saturated, reliably covering gray hair. The kit includes a coloring gel, an applicator bottle with a developing emulsion, conditioner, gloves. Most of the women who have tried Perfect Mousse speak positively about the paint, citing only a relatively small selection of shades, uncomfortable and oversized gloves as its drawback.

Casting Creme Gloss paint from the French brand L'Oreal Paris is one of the most popular in the mass market. It does not contain ammonia, promotes durable and gentle coloring without damage. In addition to the coloring cream, the complex includes a developing milk, as well as a caring balm. A convenient bottle with an applicator will allow you to quickly and accurately apply the product, and gloves - to avoid staining the skin on your hands. The Casting Creme Gloss palette contains more than 50 different shades that can transform and surprise, paint over gray hair and radically change the image. There are a lot of reviews about this paint, they sound mostly positive, but many note the discrepancy between expectations and the resulting color.