Top 10 Russian Makeup Brands

In the Russian beauty industry, domestic brands of decorative cosmetics have appeared, which have become worthy competitors to foreign popular brands. Often, domestic brands hide behind English names in such a way that it is immediately impossible to understand that the cosmetics they produce are made in Russia. We offer a rating of the best manufacturers of domestic decorative cosmetics.
 
  Name
  Rating
  Nomination
1 Elian Russia 4.95
Best value for money
2 Romanovamakeup 4.85
The most popular brand among domestic stars
3 Promakeup Laboratory 4.80
Professional cosmetics
4 Manly Pro 4.75
luxury cosmetics
5 Annbeauty 4.70
Better durability
6 Beautydrugs 4.55
Hypoallergenic cosmetics
7 Art Visage 4.49
The largest selection for various skin types
8 Sergey Naumov 4.44
Stylish packaging
9 Shik 4.32
The best assortment
10 OK Beauty 4.28
Vegan cosmetics

Domestic manufacturers have reached the world level and produce high-quality decorative cosmetics that meet international quality standards. The assortment of beauty brands is quite wide: from tonal products with a large palette of shades to products for eye makeup, lips and nail polishes. Often, Russian make-up products of Russian brands are made from domestic raw materials, using our own developed technologies, so low cost and high quality make Russian cosmetics competitive.Domestic make-up products are now in no way inferior to their foreign counterparts, and often surpass them in price and quality. Decorative cosmetics from local brands are distinguished by their durability, the breadth of the palette, a variety of positions and an acceptable cost.

The fair sex in Russia appreciated domestic brands. Russian manufacturers offer cosmetics in different price segments, for everyday use, professional makeup products.

Top 10. OK Beauty

Rating (2022): 4.28
Accounted for 109 reviews from resources: IRecommend, Yandex.Market, Otzovik
Vegan cosmetics

This company does not use ingredients of animal origin and does not test on animals.

  • Website: okbeauty.store
  • Price segment: economy
  • Line of professional cosmetics: no
  • Cosmetics for daily use: yes
  • Best Products: Lip tint, pencils and eye shadow.

A rather young brand, Ok Beauty, launched its first line of makeup products in 2018 and immediately found its fans. The main idea of ​​the company is: “Every woman is beautiful by nature”, and the mission of the company is to help emphasize this natural beauty. Makeup products from Ok Beauty are a complete set of products for the face, eyes, lips. Products are manufactured at Russian factories, as well as in Korea and European countries. Decorative cosmetics are manufactured according to international GMP standards, quality control is carried out from the supply of raw materials to transportation to the final consumer. All brand products undergo multi-stage testing and certification, consisting of only high-quality components.The company positions itself as a brand of vegan-friendly cosmetics - no ingredients of animal origin are used in the production, and products are not tested on animals. This is confirmed by the international certificate of The Vegan Society.

Pros and cons
  • Long-lasting make-up for the whole day
  • Wide range of cosmetics
  • Vegan Brand
  • Economy class cosmetics
  • Restrictions in the loyalty program

Top 9. Shik

Rating (2022): 4.32
Accounted for 98 reviews from resources: IRecommend, Otzovik, Yandex.Market, OZON, WildBerries
The best assortment

The brand offers the largest number of products for professional and home use in sets and individual products.

  • Site: shikstore.ru
  • Price segment: medium
  • Line of professional cosmetics: yes
  • Cosmetics for daily use: yes
  • Top Products: Lipsticks, concealers, mascaras

The brand from Novosibirsk managed to win the hearts of Russian women. Cosmetics created by stylist and make-up artist Natalya Shik are suitable for personal use at home. Makeup products are easy to apply, the well-thought-out packaging format fits perfectly into a cosmetic bag - baked blush and face sculptors do not crumble, liquid eye shadow is placed in convenient plastic flasks with an applicator, and cream blush is placed in small soft tubes with a thin nose. Shik also offers a line of professional cosmetics. The founder of the brand, Natalia Shik, is a master of eyebrow shaping, so the products for eyebrow artists are presented in a wide range. Users note the pleasant texture and durability of cosmetics.

Pros and cons
  • Large selection of brow products
  • A wide range of home and professional cosmetics
  • Focus on fashion trends
  • Cosmetics from the middle price segment
  • Inconvenient search for funds on the site
  • No loyalty programs for regular customers

Top 8. Sergey Naumov

Rating (2022): 4.44
Accounted for 118 reviews from resources: IRecommend, Otzovik, Yandex.Market, OZON, WildBerries
Stylish packaging

Much attention is paid to packaging and labeling, durable printing, does not fade over time.

  • Website: snaumov.com
  • Price segment: medium
  • Line of professional cosmetics: no
  • Cosmetics for daily use: yes
  • Best products: Author's lipsticks, eyeliners, liquid shadows

Domestic brand created by Chelyabinsk guy Sergey Naumov in 2012. The history of the cosmetic line began with the creation of lip glosses and lipsticks. Today it is a famous brand with many makeup products. The creator of make-up products emphasized versatility - products can be used by ordinary consumers and professional makeup artists. Cosmetics are produced at domestic factories using world developments and in accordance with international quality standards. The product line includes makeup products for the face, lips, eyes and eyebrows. A special offer from Sergey Naumov is overlaid hands in black and multicolor.

Pros and cons
  • Natural classic tones
  • Frequent promotions with discounts
  • Large selection of makeup products for lips, eyes
  • Production at Russian factories
  • No loyalty programs for regular customers

Top 7. Art Visage

Rating (2022): 4.49
Accounted for 203 feedback from resources: IRecommend, Otzovik, Yandex.Market, OZON, WildBerries
The largest selection for various skin types

Products are produced with care, moisturizing, nourishing ingredients.

  • Website: snaumov.com
  • Price segment: medium
  • Line of professional cosmetics: no
  • Cosmetics for daily use: yes
  • Top Products: Eyebrow Marker, Camouflage Concealer

The first launch of an industrial batch of decorative cosmetics under the Art-Visage trademark took place in 1998. Initially, the brand produced mascara and moisturizing lipstick. With the expansion of production, the company began to produce make-up products in a full range - there were products for the face, eyes, eyebrows, nails, as well as for cleansing and removing makeup. The cost of decorative cosmetics is low due to the production at domestic factories. A convenient packaging format for cosmetics made the product from Art-Visage indispensable in everyday use. The brand focuses on amateur make-up, and creates tools that are convenient to apply on their own. Popular are liners for applying arrows, mascara with a volume effect, persistent matte lipsticks, transparent gel for styling eyebrows.

Pros and cons
  • High durability of foundations and lipsticks
  • Maximum match of color and tone in the package and on the skin
  • Mattifying and moisturizing make-up products
  • Production from European raw materials
  • No professional cosmetics line

Top 6. Beautydrugs

Rating (2022): 4.55
Accounted for 167 reviews from resources: IRecommend, Otzovik, Yandex.Market, OZON, WildBerries
Hypoallergenic cosmetics

Components of animal origin are not used, and cosmetics are necessarily tested for allergenicity.

  • Site: beautydrugs.ru
  • Price segment: medium, premium
  • Line of professional cosmetics: yes
  • Cosmetics for daily use: yes
  • Top Products: Satin finish foundation, magnifying lip gloss

The founder of the brand, Tatyana Kirillovskaya, started 30 years ago as a manufacturer of skin care cosmetics. The modern history of the brand began in 2018, when they launched a line of decorative cosmetics. Today, the Beautydrugs brand produces original makeup and care products. All cosmetics undergo strict control for allergenicity and safety. Both make-up artists and chemical engineers work on the creation of make-up products - the most expensive formulas and ingredients are used in cosmetic products. The popularity of the brand is brought by beauty bloggers who actively use the means of this brand and talk about it to a large army of their fans.

Pros and cons
  • Hypoallergenic composition
  • Professional and amateur line of products
  • Checking the quality of products at all stages of production
  • Reliable brand
  • High price

Top 5. Annbeauty

Rating (2022): 4.70
Accounted for 97 reviews from resources: IRecommend, Otzovik, Yandex.Market, OZON, WildBerries
Better durability

Makeup lasts 12-18 hours without fading.

  • Website: annbeautystore.ru
  • Price segment: medium, premium
  • Line of professional cosmetics: yes
  • Cosmetics for daily use: yes
  • Top Products: Eyeshadow Palette, Blush, Gold Highlighter

The young brand of domestic cosmetics was created by Anna Kartashova 8 years ago and has already managed to gain recognition in the international market of the beauty industry. Initially, the company produced brushes for professional make-up, but then moved on to premium cosmetics for the eyes and face. A small assortment of products is represented by eye shadow palettes and loose highlighters, that is, those products that are applied with brushes. Users note that decorative cosmetics are highly resistant - eye shadows do not fade during the day, are easy to apply, do not dust and do not stray into the folds of the eyelids. The highlighter has a light powdery texture that gives a delicate glow when applied.

Pros and cons
  • Beautiful natural shades with a bronzing effect
  • High quality
  • Premium cosmetics for professionals
  • Makeup brushes
  • Small assortment

Top 4. Manly Pro

Rating (2022): 4.75
Accounted for 121 feedback from resources: IRecommend, Otzovik, Yandex.Market, OZON, WildBerries
luxury cosmetics

The brand is focused on high quality: expensive formulas and components.

  • Site: manlycosmetics.ru
  • Price segment: premium, medium
  • Line of professional cosmetics: yes
  • Cosmetics for daily use: yes
  • Top Products: Cream Blush, Smoothing Foundation

The domestic cosmetics company, which produces products under the Manly Pro brand, specializes in professional products for makeup artists. About 90% of this brand's decorative cosmetics are professional products, and only 10% are for home use.Makeup production plants are located in Europe, Russia, Japan and Korea. To create beauty products, high-quality raw materials and expensive technologies are used. The cost of products for home use is above average, but users note the durability of makeup and the cost-effectiveness of spending cosmetics. Particularly popular are the leveling tonal foundation, which can be used as a base for makeup, as well as powders, pencils and eyeliners.

Pros and cons
  • Luxury cosmetics for professionals
  • Brand with a worldwide reputation
  • High color fastness
  • Production in Europe, Asia and Russia
  • High price
  • Unreliable carton packaging

Top 3. Promakeup Laboratory

Rating (2022): 4.80
Accounted for 120 reviews from resources: IRecommend, Otzovik, Yandex.Market, OZON, WildBerries
Professional cosmetics

The brand is designed for the production of goods only for professional make-up.

  • Site: promakeuplab.ru
  • Price segment: premium
  • Line of professional cosmetics: yes
  • Cosmetics for daily use: no
  • Top Products: Silk Powder, Cream Lipstick Palette

The first brand of domestic decorative cosmetics for professionals. Founder - Svetlana Grebenkova, makeup artist and marketer, created a company for the production of premium makeup products. The production technology is based on global developments in the beauty industry. For example, Korean technologists participated in the creation of matting tonal foundations and transparent finishing powder. Cosmetics brand Promakeup Laboratory has won the recognition of makeup artists from around the world.The funds are used at international competitions of beauty professionals, in schools for training make-up masters. The brand is working on improving its own formula of cosmetics.

Pros and cons
  • Premium cosmetics
  • Wide range of cosmetics
  • Cosmetics for professionals
  • Prizes of international exhibitions
  • High price

Top 2. Romanovamakeup

Rating (2022): 4.85
Accounted for 133 feedback from resources: IRecommend, Otzovik, Yandex.Market
The most popular brand among domestic stars

Favorite brand of Yolka, Vera Brezhneva, Katie Tapuria.

  • Website: romanovamakeup.com
  • Price segment: premium
  • Line of professional cosmetics: yes
  • Cosmetics for daily use: yes
  • Top Products: Face Sculptor Cream, Cream Eyeshadows, Lipstick Pencils

The founder of the brand is the famous makeup artist Olga Romanova. When creating cosmetics, Olga used her personal experience, which she received while working with world celebrities, for example, with P. Kaas. Domestic stars of show business highly appreciated the Romanovamakeup brand cosmetics - K. Tapuria, V. Brezhnev, Yolka and others constantly use the products of this brand for makeup. The brand is associated with professional products, although cosmetics are easy to use when applying makeup yourself. The line includes tonal means, eye and eyebrow pencils, mascaras and lipsticks. More recently, lip tints have been launched. When creating, the developments of Korean and Japanese cosmetologists were used.

Pros and cons
  • International developments
  • Premium cosmetics for home use
  • The brand was created by a famous makeup artist
  • Focus on current trends
  • Sales only on the official website and in the Golden Apple network

Top 1. Elian Russia

Rating (2022): 4.95
Accounted for 253 feedback from resources: IRecommend, Otzovik, Yandex.Market, OZON, WildBerries
Best value for money

Products of this brand are characterized by high quality at a really affordable price.

  • Website: elianrussia.com
  • Price segment: premium, medium
  • Line of professional cosmetics: no
  • Cosmetics for daily use: yes
  • Top Products: Mattifying powder, mechanical brow pencil, cream eye shadow.

The Russian brand specializes in the production of a wide range of cosmetics for everyday makeup. The launch of the first line of tonal products was made in Dubai in 2018. Since that time, the collection of the trademark has replenished with products for make-up of lips, eyes, eyebrows. Cosmetics created by Russian designers and technologists are in no way inferior to the world's luxury beauty products. The compositions of products from Elian Russia contain minerals, high-quality Russian and foreign raw materials. Today, factories for the production of decorative cosmetics under the brand name Elian Russia operate in Europe, the Middle East and Russia. The product has become popular with Russian beauty bloggers, who note the high quality of makeup products.

Pros and cons
  • Wide range of tones
  • A popular brand among Russian beauty bloggers
  • Luxury cosmetics brand for home use
  • Production in Dubai, Europe and Russia
  • There are no loyalty programs for regular customers on the site
What brand of Russian cosmetics do you consider the best?
Total voted: 5
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