Top 10 Copywriting Courses

TOP 10 best copywriting courses

10 Advanced course of Glavred (Maxim Ilyakhov and Lyudmila Sarycheva)

And it opens our rating of the best training programs for a course that prepares copywriters from ordinary authors who are able to write strong texts for any platform and for any purpose. It helps to learn how to wring out water and unnecessary words, to make the text concrete, beautiful and understandable even to a first grader. However, he does not teach how to write texts from scratch: this is a course for experienced authors who want to move to the next level, correct their mistakes and raise prices. Suitable for both informational and marketing content.The training takes place in the format of text lessons. Letters with texts will be sent to the post office. You can choose two options: the course comes in one letter or every day by letter. This will allow you to vary the intensity of training. There is no homework or course completion certificate. You will have to rely on your own strength. The authors are Maxim Ilyakhov and Lyudmila Sarycheva, who wrote Write, Shorten. The cost of the course is 1500 rubles (lessons once a day) or 3000 rubles (all lessons in one package).

9 Let's learn to write (let's make agency)

An inexpensive paid course from a young, but proud and promising content marketing agency.Includes 37 online lessons, which will allow you to learn everything about writing texts for business, websites, media, blogs, social networks and other sites. Created for those who want to write for business, but do not know how to do it better. The authors of the course are Pavel Molyanov and Alexey Rozhkov, successful practicing copywriters and marketers, heads of the Let's Do It agency.Lessons are designed in text format and come to students in the form of a mailing list by mail - one lesson per day. There are no homework assignments in the course, it is completely theoretical. However, along with the mailing list, eternal access to the Telegram chat is sold, in which course participants communicate, exchange experiences and help each other solve problems. There are no certificates on a "mass" basis, but you can ask the authors of the course to make it personally. Officially, the price for a "unique" certificate has not been announced - perhaps it's free. The cost of the course itself is only 3500 rubles for 37 lessons. This is more expensive than that of the previously reviewed Glavred, but it includes knowledge not only in editing, but also in writing selling texts. The courses complement each other very well.

8 School of copywriting (Yulia Volkodav)

Yulia Volkodav School is one of the oldest online information copywriting (web-writing) schools that has been operating for more than ten years. However, this does not mean that the knowledge in it has long been outdated. The author constantly updates the program to keep up with the requirements of the time. It is also pleasing that the best students of the school can count on employment in the agency of Yulia Volkodav and recommendations from her.This greatly simplifies the job search for newcomers. Upon completion of the course, the graduate is given a certificate.There are only three courses at the copywriting school, each lasting a month. Total total training at the levels "Beginner", "Specialist" and "Professional" will last three months. The first two are intended for complete beginners, and the third is suitable for more experienced authors and affects not only informational, but also selling texts. Each course has separate lessons with homework assignments that need to be checked. Reviews and reviews from mentors are guaranteed. In addition, course participants get access to a master group with exclusive training materials and help from mentors and other students. The price varies from 4200 rubles for the first level to 14960 rubles for a full course with unlimited access. It is convenient that it is possible to purchase courses individually and even buy perpetual access to the course and to the master group.

7 Online course "Commercial Author" (TexTerra)

A course on the basics of copywriting from TexTerra, a leading Internet marketing agency and part-time portal with useful articles on digital professions and promotion. Suitable for both beginners and authors who already know something, but do not know how to develop further. The online course includes 11 lessons of one and a half hours. After each lecture there will be a practical task. 11 lectures cover the basic rules of copywriting and web writing, formats of informational and selling texts, ways to sell your own services and raise value.Upon completion, the student receives a certificate, and the best - and a letter of recommendation.The author of the course is Konstantin Rudov, editor-in-chief of the TexTerra Internet marketing agency. Together with him, the course is taught by six more experienced copywriters, editors, marketers and other specialists. The cost depends on the service package. It varies from 16,000 to 28,000 rubles and can grow: the closer to the start date, the higher the prices for the two “senior” packages. They include not only lessons, but also homework checks, individual consultations, and many other useful “additives” to learning.

6 Online trainings (Dmitry Kot)

Dmitry Kot is the author of four books on sales texts and E-mail newsletters, which are considered among the best existing in Russian-language copywriting, and the founder of the Persuasive Marketing agency. On the net you can find hundreds of positive reviews about Dmitry Kot's trainings. Moreover, they are left not only by beginners, but also by quite experienced authors, which indicates the usefulness of content at any level of development in the profession. In addition to paid trainings, Dmitry Kot periodically holds free webinars, in which he discusses topics that are important for beginners and experienced authors.Dmitry Kot's online trainings cover many areas directly related to copywriting: writing sales texts, creating differences, the psychology of working on a client's task, and much more. Their plus is that each time the author conducts new online trainings on relevant topics. Each mini-course lasts several days and includes both theory and practice in the form of homework.The cost of trainings varies from a purely symbolic 1,000 rubles to 10,000 rubles for online courses and up to 12,000 rubles for a face-to-face intensive in St. Petersburg.

5 Copywriting from A to Z (Skillbox)

The A to Z Copywriting course is one of a line of courses designed to teach you the basic online professions. It combines the basic concepts of copywriting and web writing, and also affects the areas of marketing and text editing. Students can learn the basic rules and principles of information content creation in more than a dozen formats. The course also includes the basic concepts of writing sales texts: there are blocks for analyzing the target audience and writing advertising publications. 

The course lasts four months. Each online lesson is recorded on video and accompanied by homework. Mentors check student writing and recommend corrections. Upon completion of the course, the student must write a thesis project and defend it. After that, the text can be put in a portfolio along with the certificate received and brag to employers. The authors of the course are Alexander Amzin and Dmitry Kolodin, practitioners in content promotion and creation. The cost of training is 40,000 rubles without a discount, 28,000 rubles with a discount (and Skillbox discounts are very common).

4 Commercial editor/copywriter (Netology)

A good course, during which the student will become a real commercial copywriter with editorial skills. Lasts 6 months. During this time, students will study three large training modules.For those who have never written before, there is a special “zero” module: it contains several video lectures and two homeworks that will introduce you to copywriting. Classes take place twice a week according to the schedule. There are online webinars and video lectures. Students get access to communication with experts, agency owners, and internships. Upon completion of training, you can receive not only a diploma, but also a letter of recommendation.In parallel with copywriting and editing, you will have to learn ten tools that professionals should be able to work with, including the Tilda website builder and Google Docs. In addition, the output is an author who can not only write high-quality texts, but also edit, distribute, design materials and analyze the return on them. In essence, this course will take you from a beginner writer to a full-fledged editor capable of managing a team. The cost is 39,900 rubles for all three modules together or 18,900 rubles for one module.

3 Shop copymarketers (Sergei Troubadour)

Coaching of a practicing copywriter Sergey Troubadour and colleagues from the School of Copymarketing. Includes all relevant training programs on selling texts, which are presented on the school website. Copymarketing is a combination of copywriting and marketing, thanks to which authors can create texts that are useful, selling or solving other problems. The authors argue that coaching is suitable for anyone who has at least some idea of ​​​​the work of a copywriter (not a web writer) and knows how to write at least a little.For complete beginners, there is an online web writing course that will help you understand the profession. The program lasts 5 months. During this time, the student must master five different formats of selling texts: landing pages, commercial offers, main pages, selling videos and auto funnels. In addition, the course includes knowledge of how to work with traffic and web analytics, as well as adapt materials for traffic and test results. Particularly pleased with the module on today's actual sales funnels. Upon completion of the course, students are given certificates. And especially productive and advanced students can apply for help in finding employment from the school. The cost depends on the stage and can be 36,800, 46,900 or 66,900 rubles for five months.

2 Marathon on selling texts: from zero to copywriter (Academy of the right copywriters)

A full-fledged marathon designed for copywriters who already know how to write informational texts, but want to improve their skills in creating selling materials. This is a practical course during which you need not only to learn all the formats of texts, but also to write them, rewrite, add and edit under the guidance of a mentor. The authors and teachers are Natalia Karya and Stasia Sher, practicing copywriters with extensive experience and marketing professionals.Duration of training - 4 months. During this time, the student will study eight types of sales texts and receive an E-mail distribution plan. In the course, most of the time is devoted to practice. The student will be able to "feel" all the popular selling texts and decide what he likes to write the most.Experienced mentors will help in understanding the essence of the material. The cost depends on the package and can be 20,000 or 27,000 rubles. Both packages include feedback, homework, and a certificate of completion. However, the more expensive package also includes recordings of email marketing intensives and one-on-one coaching.

1 Selling text constructor course (Denis Kaplunov)

A course that contains universal knowledge about selling texts of different formats. It contains knowledge that will allow, according to the author, to build almost any material to promote goods or services. The course contains modern techniques for writing sales texts from concept and style to closing objections and postscript. They allow you to increase conversion from any type of content - from announcements on social networks to landing pages. The author of the course is Denis Kaplunov, the author of seven printed books on copywriting and several electronic publications. A professional who has been teaching other copywriters for over ten years and has founded his own studio. The training program lasts 2 months. During this time, the student will complete seven modules and watch more than 30 video lessons, which contain more than 150 copywriting tricks and tricks. Based on this material, you will need to do homework, which is checked by the curator. For passing certificates are put - listener, ordinary or with honors. The course also includes online meetings with other practitioners and book authors – Anna Shust, Sergey Troubadour and Elina Slobodyanyuk.The cost of courses depends on the package of services - it varies from 28,800 to 124,800 rubles (although 35% discounts often appear on the site).

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