Top 20 Marketing and Sales Books

Marketing is the art of creating a product, its image and promotion. It has many levels and branches. In our rating, we reviewed the most popular, well-known and useful books to familiarize yourself with this section. The material introduces categories, which are an essential part of any sales-based marketing. Also for you, we have selected books covering the less popular, but progressive network marketing. With their help, you will learn where to start, how to draw up a concept, where to get finance and how to move it all forward. We have selected books for both novice marketers and experienced advertising sharks.

Best Marketing Books

Marketing is designed to meet the needs of the market and people, to bring sales to the business. It has many directions in which it is easy to get lost. We have brought you five of the best books from different areas of marketing. With them, you will be able to learn all the basics, tricks and features of the industry. Theoretical publications and practical guides are available.

5 Fundamentals of Marketing. Short course

Many people learned about marketing thanks to Philip Kotler.His sales and market books have sold millions in bookstores for years. And regular re-releases allow the work to always remain in trend. Like all fields of activity, any marketing is the abode of terms and various concepts. And only having understood them, you can go further in the study of the sphere. Inside, the book does not look very impressive: judging by the reviews, small print can become an unpleasant nuance. That's the only thing she's uncomfortable with.

In the book you will find all the basic concepts. The beginning may seem boring. Because we are talking about the study of markets and its segments. And only further will you learn how to interact with customers and build your product. The book is built harmoniously: from the basics to advanced strategies. With its help, an experienced specialist can check and supplement his knowledge, and a beginner can get acquainted with how everything works and understand whether this is his area. "Fundamentals of Marketing. A Short Course is a reference book for any branch of marketing and sales. If you didn't read it first, you may have missed a lot of important basic nuances. As a bonus, the author also talks about the correct advertising presentation of his own product.

4 100+ hacks for internet marketers. How to get traffic and convert it into sales

The book made a lot of noise. Someone calls it an attempt at self-promotion, someone calls it the best handbook for a marketer. So let's evaluate it honestly. It is worth recognizing that there is a moment of promotion of the authors, but this has its pluses. Because you can immediately look at examples from life.They can be easily checked in search networks, unlike examples from vague reasoning, which Google and Yandex have not even heard of. The language is quite simple, although the spirit of fiction is felt: readers will advance through Internet marketing with the main character. Not everyone will like this form of narration, but one of its advantages is ease of reading. The volume is small, so you do not have to hug the publication for a month.

Most of the sections are devoted to tips for marketers, the rules for building quality content. Most surprising is the number of links and services. Marketing professionals like to flag this as a flaw. But for a beginner, this is a bonus. Because no matter how much they talk about content in books, few people point out proven services and tools that you can turn to for help. Therefore, if you want to get familiar with marketing and the right content, then this book is your desktop.

3 Marketing from the consumer

At first glance, it may seem that the book "Marketing from the consumer" is not worth the price. It has 700 pages and is in paperback. But after several months of active reading, the book will still look good, and the pages will not fall out, even if you carry it with you and read it every day. Therefore, if the book is intended for a gift, then you should not be shy about its appearance. The book has been reprinted six times, the latest version being as complete as possible in accordance with the latest features of marketing in the world. Roger Best's book is an optimal combination of theory and practice. The connection between them is clearly built in it: one follows from the other, leaving no white spots.

The product is suitable for both a novice marketer and a more advanced one. It contains diagrams, tables, graphs and explanations for them. This is not an easy read: it may take time to understand what is written. The content has everything from the fundamentals of marketing to market management in financial aspects. "Marketing from the consumer" will help you go through all the stages of sales: creating and positioning a product, promoting it, evaluating competitors, investing money correctly, assessing future prospects. Therefore, in order to advance in sales and marketing, it remains only to buy it and start acting.

2 Word of mouth marketing. How smart companies make themselves known

A book for beginners - it is better for professionals to go past, they already know everything. It is written in simple language, there are basic principles for getting started and motivating pushes for further development. A beginner can get acquainted with different points of view on the construction of marketing. Among the examples there are stories about both large hotels and small shops. The book is based on the concept of reputation and promotion of one's own name. Minus: the first 50 pages may seem uninteresting, since rather obvious concepts and facts are described there. All methods and tips are revealed further.

The book is suitable both for work on the Internet and live using the word of mouth method. It spells out not only interactions with the client, but also the best options for how to respond to various situations and actions. In addition to a guide to action, you can find additional motivation in it if you are in doubt about the choice.The chapters contain answers to frequently asked questions: why there is no reaction and positive feedback. The book will also answer where marketing money goes, how to use it correctly, where to look at estimates about your project and how to work with them. At the end awaits a bonus - a diary. It will help you track your progress, make plans, and stick to them.

1 Marketing hack

From this book, you should not expect tons of theory, different rules and collections of tips "how and what to do." Everything is based on understanding the client and practical actions to achieve sales. The first thing that stands out is knowing why people buy, what products they choose. "Marketing Hack" is based on the combination of marketing and psychology. The essence of the book is not only to think what the client wants, but also to understand it. It is devoid of long introductions, explanations and introductions, it is tuned to work and practice. Therefore, we recommend that as you read the book, apply the knowledge gained in practice.

Beginners will appreciate Hack Marketing, but may not have enough of a basic sales knowledge base. Therefore, it can become your second marketing book. Each new tip and method is supported by examples. There are many of them, they are designed for different levels of experience and situations. And, just as important, these are not the standard analogies found in lesser quality marketing books. Recommendations and tips are suitable for both the Internet and offline mode. There is a summary after each chapter so you don't miss anything. But don't expect easy reading: expect a full brain load with this book.

Best Selling Books

The art of selling is not only a way to persuade a person to buy a product. This is the ability to convince him that he needs a few more for this product. And also - that he should come back for new purchases to you. Selling combines marketing, psychology, and communication skills. In our ranking of the best sales books, you will find motivation, personal experience of salespeople, the ability to write texts and sell.

5 blue ocean strategy

Blue Ocean Strategy is one of the world's bestsellers and has been translated into 40 languages. Behind the simple essence of the book are tons of important information that will help you understand your business. The modern world is a red ocean, everything is oversaturated with competitors. They are everywhere, and everyone is trying to tear out a piece. On this basis, the business only loses, because the goal is not to develop its own company, but to destroy the competitive one. The authors propose to look at the problem in a different way. You don't have to be in the red ocean to be successful. The right strategy is to find your blue ocean, that is, the path of business in which no one else is.

A sphere without competition sounds like a miracle. Because at first glance it seems that they have come up with and tested everything that is possible. But it's worth thinking again. Almost every day the atmosphere changes, new technologies and problems appear that open up uncharted paths for already old industries. All this is discussed in the book. Implementation is not so easy, but if you read thoughtfully and carefully, then you will be able to create your own blue ocean, without sharks, with new opportunities for yourself, employees and customers.

4 45 tattoos sold. Rules for those who sell and manage sales

The title of the book may seem strange. But, fortunately, for good sales, it is not necessary to get tattoos. Maxim Bytarev is one of the founders of local sales concepts, when they are based not on the American example, but on their own Russian experience. The book is written on the basis of Maxim's own history, his experience as a sales person. He was repeatedly recognized as one of the best sellers. All this: he shares his successes and failures in the book.

Each tattoo is a truth that every seller needs to know. In most cases, it is understood and comes the hard way. The book also allows you to avoid pitfalls and confidently climb the career ladder in sales. In the publication, the author analyzes all the points: his own attitude to work and its correct construction, who the client is and what he wants, communication with management, how to satisfy the interests of everyone, how to prepare for work, and so on. Separately, it is worth noting the art of negotiation from the book: it will help both an experienced businessman and a novice employee. "45 Tattoos Sold" is a categorical book. The author is not a fan of flexibility, so you need to read the book carefully and choose what suits you personally.

3 Sales champions

Why don't customers buy? is a basic question that every salesperson in the business asks. After all, the goods are good, the sellers are even better, the advertising is of high quality ... There are even customers, but they don’t buy! The best answer to this question is the book "Champions of Sales".It is based on a large-scale study of sales technologies, customers and sellers themselves. The publication presents a new perspective on sales and who the sellers are. The first chapters can immediately make you want to argue. Because the main meaning of the book is: "the customer is not always right, the customer does not know what to buy." The model is presented in such a way that it is not necessary to satisfy all the needs of the buyer. The authors believe that he should be instructed, directed, sometimes pressured to make a decision.

The basis of the book is built on different subtypes of sellers, each of which has its own characteristics in sales. The ideal employee is a sales champion. It provides the main profit, maintains a high level of service. Therefore, the book also reveals how to communicate with customers. She will tell you how to understand what kind of salesperson you work with, and how to hire or develop a sales champion in your team. The publication is suitable for those who are ready to introduce a new approach to their business.

2 An effective commercial offer

A business has many levels. Today it is not enough to wait for the customer to come and ask what he should buy. Business needs to independently engage in the creation of sales, its promotion. Commercial offer (CP) occupies one of the main niches in sales. Because when a customer does not understand what is offered to him, he cannot decide what he needs to buy. Denis Kaplunov is better known as a copywriter, but he is considered a master of selling texts. KP is the tool that works all the time, it does not have days off and holidays. Customers see it and decide whether they should buy something from you.

The publication works in several directions. First, it helps to understand what kind of audience the product has. Then he determines how to interact with her, to understand her needs. And in the end, the book will teach you how to make a CP, which will be the first step for a buyer to come to your business. Also, a commercial offer is necessary to retain regular customers, increase profits from them. In addition, in the book, Kaplunov also works with the psychology of the reader: the author analyzes what prevents you from writing correctly and understanding sales. The information is relevant for all types of sales, especially for the Internet.

1 Clients for life

The publication "Clients for Life" has been considered one of the best for more than one year and is included in many gold funds. The book is small, so it will take no more than a day to read it, if not distracted. It is based on a story about a car service. How to deal with clients the right way. Therefore, not everyone may like the presentation of the material. There is no clear guidance here, each advice must be adapted to your own business. Don't expect ready-made technology from Clients for Life. But for those who strive for excellence in sales, this book is a must. Because it is aimed not only at quality service, but also at retaining regular customers so that they return to you. Its essence is to create a trusting relationship with customers, optimize the workflow and build the right business.

The book is suitable for novice businessmen to create a company model that satisfies the needs of both employees and customers.Directors, owners and executives can use it to look at a different way of working and prepare their firm for expansion. For a sales department, a sales manager, this is a handbook of mutual understanding with a current and future client.

Best Network Marketing Books

Many do not like it, many do not understand it, but modern network marketing is developing rapidly. Most rich people say that the basis of all money is connections. If you don't know anyone, then there is no one to sell to. This is what network marketing is based on - building networks that will enrich not only the seller himself, but also his friends. All books from the rating are illustrated with vivid examples, stories and are distinguished by light text.

5 7 Habits of Highly Effective Network Marketing Professionals

Network business is not only money and communication with other people. First of all, this is self-development and the correct designation of goals. That's what the book The 7 Habits of Highly Effective Network Marketing Professionals is about. It is part of the famous Stephen Covey series. In it, he divides the whole life of a person into seven main points with which you can make a breakthrough and find the right path of development. Skills are equally important in network marketing. And many people do not think about the fact that personal growth and business are directly related. Therefore, if the main problem of your business is that you do not know where to grow further, then "7 Habits" will answer your questions.

The edition may seem a bit drawn out and filled with water. But it is worth paying attention that in this way the author reveals all the features of each of the skills.No matter how universal the formula is, it must be applied differently to each separate area of ​​life. Therefore, for example, during the correct setting of a goal, it is necessary to take into account what it is connected with. The whole book is built according to this scheme. It is universal, suitable for beginners, and for those who have lost motivation, and for those who want to better understand their own developmental psychology.

4 Big Al reveals his secrets

A simple and easy book about network marketing. When you read it, it may seem that this is more of fiction. Big Al is at the center of learning. He is an experienced networker who has already built a rather large network of distributors. Newcomer Joe is under his leadership. He is just starting to do his business, so he faces all sorts of problems. For example, psychological ones: he is not sure how to speak correctly, how to correctly present what he believes in.

The text is divided into mini-lessons. Each of them can be read in five minutes. Therefore, mastering the book is not a problem, it will take no more than a day of your time. Another day can be spent trying to comprehend it. Then boldly accept the recommendations and conquer the heights of business. What pleases me most is the structure of the work. The story begins with a simple psychology study of a novice manager. With each page, a new level comes: how to overcome yourself, how to conduct a presentation correctly, how to develop further. The book is suitable for any kind of network marketing, but it is more useful for beginners. If you have problems in an already established network, you should read the book again, taking the time to section on the basics of success.

3 School of Business

Robert Kiyosaki is a famous author of books about money. And most of them are recognized as bestsellers in the world of literature and business. He devoted one of his publications to network marketing, guided by the principle that the most important thing in wealth is building networks. The book presents information in two directions in parallel. On the one hand - a personal story with the network business, how he learned about it, about its mechanisms. On the other hand, there is a story about successful people in this business and a guide to what to do with the built network.

From the unpleasant: a lot of references to his other books. Thus, in order to better understand everything you read, you need to study not one of his books, but several. But I am glad that the text has a light style, it is read nicely. The volume is small, so you can study the entire book in a few days. "Business School" is for those who reject network marketing as a business. It will help to reveal those facets of it that are visible only to people working in it. For a novice manager, the publication will be useful for motivation. It will act as an instruction for action and a correct assessment of what has been done. Robert Kiyosaki will tell you what qualities are needed and what is a learning system in a network structure, how to find your place in it and stop doubting.

2 Your first year in network marketing

"Your First Year in Network Marketing" is a beginner networker's handbook. When there is no basic knowledge, it is difficult to go and develop further. Every question needs an answer, and you can find it in this book.It is built on the basic principles of network marketing with all the rules and nuances. You will even learn what a product is and what place it occupies in your own life. Much attention is paid to building relationships with potential clients. The book talks about different methods of conversation, how to work with the pains and problems of people. Work is carried out at all levels, from family to new acquaintances. There is no point in building your own network if the wife or husband does not understand what it is and why you are doing it. Therefore, a separate chapter is devoted to relations with relatives.

If you want to develop in the field of modern network marketing, you just need to open and read this book to learn all the basics and nuances. The techniques are universal, they work for telephone conversations, personal meetings, maintaining an account on social networks. The book is made according to the best principles of interaction between business rules and human psychology. Therefore, it remains only to take it and start developing.

1 10 lessons on napkins

Building a system and a network is an absolutely natural process for a person, although it does not seem so to him from the very beginning. Our whole life is a series of systems and networks. This is the first truth that is clear when you open the book "10 lessons on napkins." It may initially cause negativity, but only because network marketing seems so distant and alien. Reading the book, you may think that it doesn’t happen like this: such common truths cannot generate income. But the essence of the network business is that it is enough to act according to the scheme, love your work and do it with high quality. Then the creation of your own network will begin. It is important to do it right, which is where the book will help you.

The latest edition is maximally supplemented with all the innovations. The book is suitable for a novice networker who wants to understand what kind of bird it is and how to fly with it to the golden mountains. An experienced manager should also look into the product, because many obvious mistakes like to happen at an important moment. According to the book, you can check your own network, how well it is built and what else can be added to it to improve the result. Psychology occupies an important place in the content: without it, it is impossible to fully build a working system related to a person.

The best books on advertising and PR

Advertising and PR go hand in hand throughout history. One is more obvious, and the other plays the role of a gray cardinal. They cannot function properly without each other. These two industries are called obsolete, but in fact, no matter how many centuries pass, they remain relevant as well. And irreplaceable as a promotion tool. In our ranking of the best books on advertising and PR, we have presented the most popular, interesting, and useful publications.

5 How to create a product that people will love. Experience of successful managers and designers

There are many stages in creating a digital product. It all starts with planning, development. Next comes promotion, creation, and then the expectation of results. It would take a lot of paper to list all the processes. One professional is responsible for each case, and this is considered the ideal model for creating a product. But is it? Not really. Each specialist needs at least minimal knowledge from other industries.For example, to create a full-fledged advertising campaign, you need to understand who it is created for, what they are guided by, and what they rely on. Therefore, every PR agent must understand what is behind his product.

How to create a product that people will love. The Experience of Successful Managers and Designers” is a book that gives the PR specialist the opportunity to fully study the product, to understand its basics. This will help build a PR campaign even in the process of designing and creating a product. In the book you will find examples of the legendary brands Amazon, Apple, get acquainted with the system of effective negotiations, understand exactly what your customers want. Therefore, if you want to conquer the heights of the digital industry and move on, start with this book.

4 Confessions of an advertising agent

The book "Revelations of an advertising agent" is 50 years old. And it may seem foolish to hope that it will help in modern times, because now there are completely different technologies and different people. What can a person who is called the "father of advertising" know about advertising and PR? His book has a circulation of just 1 million copies and has been translated into 14 languages. It is so popular because it is still relevant today. The first is motivation. Ogilvie started out as a tile advertiser and grew to become his own agency with a turnover greater than that of the UK government. His path shows that it is not so important where you are from. Diligence, creativity and perseverance are important, like a bull. Many have chosen advertising and PR as their niche only thanks to him.

Who better to know the laws of advertising than her father? Despite the difference in years, the book contains tips that can be safely applied in the age of high technology. But it is important that thanks to the book you can go a long way.And the experience of David Ogilvy will help to avoid a number of stones and unpleasant surprises. The publication is suitable for anyone who wants to develop in advertising, who lacks inspiration or who needs a pleasant book to read.

3 99 laws of explosive PR. Workshop book

Knowledge of theory is important, because without it it is not clear what to do in practice. But modern books have become too guilty of this. There are tons of theory written in them, and in most publications they write the same thing, without taking time for practice at all. Therefore, quality practical books today are worth their weight in gold. And those that are also written in an understandable language are worth their weight in platinum. “99 laws of explosive PR. Practice Book” is the very story that will help you walk through PR quickly and comfortably. In this case, you do not have to spend tons of time studying the theory. This edition will not replace a full-fledged education, but will help you get started and understand without getting lost in a large number of formulas.

All techniques described in the book are tested in real time and conditions. These are not hypotheses that can be hoped to ever work. The format of the book is 99 laws-chapters, and each one reveals a separate thesis. Already from the first pages, you can start doing something and apply it to your business. However, we recommend that you read the entire book so you don't get lost on your journey of mastering public relations. The style is light, so it is a pleasure to read it. With a quick read, it will take no more than two days. And the same amount - for the understanding of what is written.

2 The end of marketing as we know it

PR and marketing are called different sciences.Because one is more responsible for the image, the other for sales. Many people like to separate them, not thinking about the fact that without each other they cannot fully make sales. The book "The End of Marketing as we knew it" is an opportunity to evaluate the usual work of PR from the other side. It is traditionally believed that PR is the creation of an image, the so-called outer shell. But is there any point in it if it does not sell? This is told by the author of the book, a Coca-Cola marketer who knows that every aspect is important.

The book is built on a strategy of full interoperability across industries. The author shows that the first goal of any work is the consumer. It doesn't matter what the presentation was and how much money you spent on it if the person does not buy the product. The style of writing is such that there is a feeling of being at a master class with a professional marketer. The book is suitable for employees of different levels. Management, for example, may look at alternative work arrangements. And the sales team and public relations people will explore a new approach that can increase sales and expand the customer base.

1 High-flying PR. How to make a star out of a top manager

PR in marketing is called the art of divination. Because in most cases, the success or failure of a PR campaign is visible only after it ends. This is a subtle science that combines not only the basics of psychology, but also includes basic knowledge about finance and promotion. Experience plays a key role in PR.The book High-flying PR combines all the knowledge necessary for organizing various events, spells out the subtleties of behavior, communication with guests, speakers, and clients. This is a practical guide, and it is problematic to find theory in it. Everything is written in such a way that you can immediately do it without stopping to understand the terms. The very first thing is practice, and theory can be learned in the process.

The text includes a lot of comments from experts from different fields: journalism, marketing, finance, and so on. They help make recommendations more lively and complete. Therefore, you can consider different opportunities for the public relations specialist as a whole. The book is suitable for beginners who are just learning the basics of PR-technologies. For experienced businessmen, it will be a good addition and disclosure of moments that, unfortunately, are often missed during work.

Popular Vote - What is the best book on marketing, sales, advertising or PR?
Vote!

Marketing hack

Word of mouth marketing

Marketing from the consumer

100+ Hacks for Internet Marketers

Fundamentals of Marketing. Short course

Clients for life

An effective commercial offer

Sales champions

45 tattoos sold

blue ocean strategy

10 lessons on napkins

Your first year in network marketing

School of Business

Big Al reveals his secrets

7 Habits of Highly Effective Network Marketing Professionals

High-flying PR. How to make a star out of a top manager

The end of marketing as we know it

99 laws of explosive PR. Workshop book

Confessions of an advertising agent

How to create a product that people will love

Total voted: 7

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